April 14, 2006

media relations freelancers, where are you?

it's like this: I don't do mainstream media relations because 1.) I never liked it and 2.) I don't have access to my former network of agency-day MSM contacts (read: the thing that takes $3K/month access to media map and other media-access engines to maintain because people move all over the place and fold and startup and etc.).

Sidebar: These closed members-only systems are the SINGLE BIGGEST remaining competitive advantage of BigPR cos over independent ex-agency pros--hey, that's what you're paying pay them $225/hr. for. That and their lawyers.  (p.s., not to worry, me and a few buds are working on breaking that barrier...but that's another post for another day).

SO ANYWAY.

In the mean time, I must get two golden opportunities every month for freelance media relations folks -- especially tech and healthcare -- that I can't source. This is the old-school media relations work that all PR people say they can do but only the pros are good at.

Send me your links, your results, your contact info, and talk to me so that I can refer you. Our mutual reputations depend on you being good at what you do (you know, even tech folks want the cover of Business Week and that spot on Oprah ;-) ). But they'll all settle for some ink.

NO BIG PR COS NEED APPLY. Everyone who can afford you already knows who you are. Jeremy, Steve and (best for last) Constantin, when you decide it's really not better inside, you are welcome to reapply.

Okay, now that I've told too many PR secrets for one day, I'm off to do the less glamorous work...


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