Not a novel idea. But a good one.
"...this whole gamut of conversation, from infinite jest to point-specific expertise: who needs it?
"Companies need it. Without it they can't innovate, build consensus, or go to market. Markets need it. Without it they don't know what works and what doesn't; don't know why they should give a damn. Cultures need it. Without play and knowledge in equal measure, they begin to die. People get gloomy, anxious, and depressed. Eventually, the guns come out."
My suggestion: not just a conference ABOUT play, but a conference AT play. Man enough? Woman enough? Let the games begin.