September 29, 2007

We Like to Watch

Gadget makers are going past the point of sale to gather data on their customers. According to this article, 200 Spokane, Washington residents have a chance to get a free 47" T.V. to watch if they agree to be watched in return.

Telematics has allowed automobiles to transmit data, remote diagnostics is booming, and the next frontier is your living room. This way advertisers can find out your triggers, your loves, your lusts, and tailor their ads accordingly. Think Google Ads in living color.

Welcome to the two-way T.V., the way I always thought it worked as a kid.

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