May 16, 2008
May 15, 2008
Link Bait or Just Really Stupid - The Industry Standard (BETA) on 25 Must-Read, Non-A-List Blogs...
and... you guessed it: Not a woman among em.
experts, coders, entrepreneurs, observers, VCs... Ah so many important roles that require heavy lifting.
Niiiicccee.
Tweets for comment went unanswered today. Film at 11. (Or probably not.)
--
experts, coders, entrepreneurs, observers, VCs... Ah so many important roles that require heavy lifting.
Niiiicccee.
Tweets for comment went unanswered today. Film at 11. (Or probably not.)
--
May 13, 2008
May 12, 2008
One more word on the Open PR Discussion...
As I said in 2006, the same thing needs to happen with the analysts, and the whole-whole thing is really part of opening the enterprise or enterprise 2.0, and the whole-whole-whole thing, yes Stowe, does go back to Cluetrain.
Whatever the kingdom; it's time for the surfs (or, surfettes) to take the keys.
--
Whatever the kingdom; it's time for the surfs (or, surfettes) to take the keys.
--
Micro Broadcast is Still Broadcast, and Public Relations Can't Scale Down
Stowe Boyd continues the New PR conversation here, giving me a shoutout and a bit of calling me 'out-my-name' here. So I'm obliged, having survived the tornadoes of the Southeast, to respond with some more thoughts about PR and why it isn't working for bloggers -- and web 2.0 and technology bloggers specifically.
[[I'm resisting the urge to go back to the days of Adam and Eve and make everyone now admit that bloggers aren't journalists, don't WANT to BE journalists, but that some journalists do indeed blog. For the sake of time: never mind.]]
Instead, let me meander for a bit instead.
I think using twitter for PR communication and calling that MicroPR is a very Not-Good idea. Twitter is another medium, another format, but summarizing a pitch into 140 characters and 'pitching' it via twitter with a hashmark is still broadcasting. Call it MicroBroadcasting and slap its picture next to oxymoron in the dictionary, or call it MicroPR, but I can't see how that's going to change anything. Something isn't melding when I hear Stowe say on one hand "TwitPitch is the Future," and on the other hand that everything has to change.
The 'everything has to change part' is the right part. As Stowe says:
The web 2.0 economy, the Techmeme and Techcrunch economy, will not look kindly on real change, because real change would change the power structure. Again, that is fodder for its own post as too few people realize how news is announced and 'made' in the tech sphere these days. Few understand how completely we've replicated the old school with new names. Get Me On Techmeme = Get Me LOTS of Ink; Get Me On TechCrunch = Get Me The New York Times. Old boss, new boss. Mr. Sir. Yessir. Where did we go wrong?
That is not to say PR-as-we-know-it is totally useless.
Old school Public Relations for public companies that must meet strict regulatory requirements still works the way it always has. It's not going away. It doesn't need to. The crisis management specialists, the old school media relations specialists, the IR people--they still have a role to serve in the world of public company PR. Those same people have little use for bloggers unless it is as part of a cute marketing program designed to generate some "buzz." So let's leave that galaxy alone for a while. They'll follow along in time, but only if everything else changes first.
What needs to change FIRST is PR for everyone else.
In relating some of what is changing, Stowe points to an interesting but off-the-mark idea here. although I can see how it could EVOLVE into something useful, right now, this seems to be the kind of carpet bombing approach that Stowe talks about on the other side. The PR Spammers list, started by Gina Trapani, of Lifehacker, based on Matt Haughey's post here, is essentially a wikiblacklist of PR "spammers," and it's growing by leaps and bounds. Throw some logos on there and you've got the next New Media / Social Media conference speakers list ready to go. The thing is, lots of good PR agencies and folks are on that list, including some of those I do and did work with, and that sucks. Not to mention, the list will lose its initial zing when every agency makes sure their competitors show up on that list. It just isn't going to work the way it's intended to.
I'm waiting for the REVERSE of Gina's list -- one that lists BLOGGERS who WANT information and fodder so that they can write posts that people will read and click on their ads and make them money. Because, hey, you're not out there doing altruistic work for the common good here Blogger Folks.
My ReverseGina list would have Gina and Matt list their areas of interest and preferred method of communication specified BY THEM (hint: stowe likes twitter), something that can be dynamically updated, like a wiki version of Profnet and Media Map combined, but populated by the people who will be receiving communications. This kind of tool will match the things I as a blogger am interested in knowing about -- my areas of interest -- with what companies want to talk about, and then match and deliver those wants up in a non-intrusive, timely way. WITHOUT charging $5000 a month for it.
If wishes were horses...
Tools and Twitter Pitches aside, how many times do we have to say what everyone knows: relationships trump tools.
The best thing we as PR people can do is to NOT try to force news, but instead help nurture relationships between clients and customers, to make champions out of users, to encourage our clients to underwrite, support, sponsor, reward, and lift up those who might touch their product or service. TO BE INVISIBLE.
New PR should have very little to do with pitching "news" to bloggers or landing on "techmeme." It should have everything to do making it easier/better/more fun for people to tell each other their stories.
More on these important matters of business later, but right now I have to start the day after Mother's day by being a mom first.
-------
[[I'm resisting the urge to go back to the days of Adam and Eve and make everyone now admit that bloggers aren't journalists, don't WANT to BE journalists, but that some journalists do indeed blog. For the sake of time: never mind.]]
Instead, let me meander for a bit instead.
I think using twitter for PR communication and calling that MicroPR is a very Not-Good idea. Twitter is another medium, another format, but summarizing a pitch into 140 characters and 'pitching' it via twitter with a hashmark is still broadcasting. Call it MicroBroadcasting and slap its picture next to oxymoron in the dictionary, or call it MicroPR, but I can't see how that's going to change anything. Something isn't melding when I hear Stowe say on one hand "TwitPitch is the Future," and on the other hand that everything has to change.
The 'everything has to change part' is the right part. As Stowe says:
Personally, I feel that it is the whole system that is wrong, and piecemeal solutions like blacklists and filtering, and one:one agreements about how I, some specific blogger, should be approached by some specific firm won't work in the long run -- these are all stop gaps and band-aids.
The root cause here is the delusion on the part of the clients that this sort of PR carpet bombing works, that mass media messages embedded in a press release or press release-ish email work, and that we, the bloggers, actually react positively to this junk.
Right on. But Twitter won't change it.
The web 2.0 economy, the Techmeme and Techcrunch economy, will not look kindly on real change, because real change would change the power structure. Again, that is fodder for its own post as too few people realize how news is announced and 'made' in the tech sphere these days. Few understand how completely we've replicated the old school with new names. Get Me On Techmeme = Get Me LOTS of Ink; Get Me On TechCrunch = Get Me The New York Times. Old boss, new boss. Mr. Sir. Yessir. Where did we go wrong?
That is not to say PR-as-we-know-it is totally useless.
Old school Public Relations for public companies that must meet strict regulatory requirements still works the way it always has. It's not going away. It doesn't need to. The crisis management specialists, the old school media relations specialists, the IR people--they still have a role to serve in the world of public company PR. Those same people have little use for bloggers unless it is as part of a cute marketing program designed to generate some "buzz." So let's leave that galaxy alone for a while. They'll follow along in time, but only if everything else changes first.
What needs to change FIRST is PR for everyone else.
In relating some of what is changing, Stowe points to an interesting but off-the-mark idea here. although I can see how it could EVOLVE into something useful, right now, this seems to be the kind of carpet bombing approach that Stowe talks about on the other side. The PR Spammers list, started by Gina Trapani, of Lifehacker, based on Matt Haughey's post here, is essentially a wikiblacklist of PR "spammers," and it's growing by leaps and bounds. Throw some logos on there and you've got the next New Media / Social Media conference speakers list ready to go. The thing is, lots of good PR agencies and folks are on that list, including some of those I do and did work with, and that sucks. Not to mention, the list will lose its initial zing when every agency makes sure their competitors show up on that list. It just isn't going to work the way it's intended to.
I'm waiting for the REVERSE of Gina's list -- one that lists BLOGGERS who WANT information and fodder so that they can write posts that people will read and click on their ads and make them money. Because, hey, you're not out there doing altruistic work for the common good here Blogger Folks.
My ReverseGina list would have Gina and Matt list their areas of interest and preferred method of communication specified BY THEM (hint: stowe likes twitter), something that can be dynamically updated, like a wiki version of Profnet and Media Map combined, but populated by the people who will be receiving communications. This kind of tool will match the things I as a blogger am interested in knowing about -- my areas of interest -- with what companies want to talk about, and then match and deliver those wants up in a non-intrusive, timely way. WITHOUT charging $5000 a month for it.
If wishes were horses...
Tools and Twitter Pitches aside, how many times do we have to say what everyone knows: relationships trump tools.
The best thing we as PR people can do is to NOT try to force news, but instead help nurture relationships between clients and customers, to make champions out of users, to encourage our clients to underwrite, support, sponsor, reward, and lift up those who might touch their product or service. TO BE INVISIBLE.
New PR should have very little to do with pitching "news" to bloggers or landing on "techmeme." It should have everything to do making it easier/better/more fun for people to tell each other their stories.
More on these important matters of business later, but right now I have to start the day after Mother's day by being a mom first.
-------
May 10, 2008
It's a good thing I've been 'out of pocket' the last two days...
It saved me from jumping in and messing up the very measured and thought-provoking response from Brian Solis on when 'pitching' is or isn't spam, and whether or not there's some new term to call reaching out to bloggers who -- from all you can tell, including their presence in media lists and contact information listed on their blogs -- are people who might like to know about something you want to tell them about.
And then it blows up.
I've written about that exact thing before here. And probably a dozen times before that. Some thoughts worth repeating:
As Brian so passionately explains, there are several types of emails (used to be faxes, soon will be tweets) PR people send to blogger contacts, from actual spam to some thing we don't know what to call -- Brian thinks maybe Tofu -- where the PR person is contacting someone who is publicly noted as someone with x, y, z parameters (what they write about, where they live, their specified mode of contact--usually listed on their blog), and so: SHOCK - PR people contact them.
Enter the back channel. Those bloggers (as specified above--and I'm on the sending and receiving end as I blog AND work in PR and marketing) who are now getting lots of pitches on everything from the latest thigh reducers to stories they might actually care about.
These bloggers tend to do one of three things with the emails:
1) Ignore or Delete the email.
2) Respond to the email either positively or negatively.
3) Call in the cavalry to gripe about getting the email in a heroic effort to save the blogosphere from more unwanted email and protect their own precious time and overflowing inbox , all while making an example out of the flack.
Read those three general reactions above and you'll see why the PR person rarely 'wins.' And know too, that I have had EACH of those three reactions myself.
I'm not happy with those being the only reactions available. The only REAL solutions as I see are that we PR people:
1) GET OFF OUR ASSES and create the kind of tools I've been talking about for years -- open source opt-in wiki versions of what bacons/media map are to mainstream media. An online exchange, hub, whateveryouwanttocall it - TOFUPEDIA, or MEDIAPEDIA - that lets WE THE RECIPIENTS and WE THE SENDERS of these communications (emails and tweets and whatever comes next) tell each other what we want to know about, what we don't want to know about, and how we want to find out about it. PR 2.0 needs to go OPEN SOURCE. And after that's baked, top it with RSS and call it dinner.
2) STOP PITCHING AND BITCHING altogether and assume a new role - that of matchmaker between client and the customers they serve, where we serve more a hybrid CRM / business development role than a news-making, ink-producing role (although the news-making and ink-producing are byproducts of doing the CRM/BizDev well). We BECOME the matchmakers, one customer at a time, act as catalyst and then get out of the way. We are no longer pitching news, we are forging partnerships.
Stowe thinks Twitter and other micro-streams are the way to change PR. I am not so optimistic. Changing from Fax machines to email didn't change PR. Neither will changing from email to Twitter. What changes PR is that the BUSINESS OF PR has to change - everything from the tools we use to how we are measured and compensated.
Business' expectations of PR has to change too -- especially in Tech and Web 2.0. As long as 'hitting techmeme' is the goal by which success is judged, then baby, we-all-in-deep-doo-doo.
I've been craving the kind of solutions I mention, and I try assume the matchmaking role whenever I can with clients, although I DO MESS UP. And if I can screw up, your next screw up is right around the corner.
Quite honestly, the longer it takes for PR 2.0 tools to replace the top-down Bacons, Media Map, and Vocuses of the world, the more public floggings will take place at the hand of those who are well-meaning, over-spammed, or just plain arrogant.
---
And then it blows up.
I've written about that exact thing before here. And probably a dozen times before that. Some thoughts worth repeating:
I've been on both the shit receiving end AND on the shit throwing end of the PR machine myself. That's because I walk that blurry line, being both a "journalist" listed IN media map, and a PR flack USER of media map (and similar tools) where the journos and the PR flacks intersect (wish i could say connect--but that doesn't happen there).But the longer I watch the twitter culture blip blip blip in blog posts and tweets with holier-than-thou 'Oh Someone Bothered Me And Kept Me From My Important Work' emissions, the more I fume. That's why I'm glad there's pro like my colleague Brian who can address this issue both with humility and skill.
Anyone having done any kind of media relations knows the reddening sting of a pissed off reporter saying, "You haven't read me, have you?" or "I already wrote about that," or "You're just blindly pitching." And yes, sometimes they're right. But they also fail to take ANY responsibility for how they end up in the endless loop of breaking-news tag.
They know that media map and other tools give PR people infinite details on their every bowel movement. So, if they prefer to be called, if their publication doesn't REALLY cover what media map says it wants to cover, if their beat is wrong, or if they just plain hate PR people and want them to know, then USE THESE TOOLS TO SAY SO. Don't be lazy on the front end and blame the folks who give you fodder for your stories on the backend.
Just like some BigPR SVPs who think they can pull a strategy out of their back pocket to 'build your brand' without understanding your customers, some journalists pull the "blame it on PR flacks" card because it's fast, easy and acceptable to do so. Rather than spell out (and update frequently) on their sites or blogs or in their publications (or God forbid in the tools they know PR people are stuck using) just how they want to interact with us, it's easier to shoot the proxy-messenger. All because an editor is bugged by some pain in the ass emails (news flash: we all get them), hasn't had a good night's sleep, or just plain needs to get laid.
The whole PR industry being broken is not news.
As Brian so passionately explains, there are several types of emails (used to be faxes, soon will be tweets) PR people send to blogger contacts, from actual spam to some thing we don't know what to call -- Brian thinks maybe Tofu -- where the PR person is contacting someone who is publicly noted as someone with x, y, z parameters (what they write about, where they live, their specified mode of contact--usually listed on their blog), and so: SHOCK - PR people contact them.
Enter the back channel. Those bloggers (as specified above--and I'm on the sending and receiving end as I blog AND work in PR and marketing) who are now getting lots of pitches on everything from the latest thigh reducers to stories they might actually care about.
These bloggers tend to do one of three things with the emails:
1) Ignore or Delete the email.
2) Respond to the email either positively or negatively.
3) Call in the cavalry to gripe about getting the email in a heroic effort to save the blogosphere from more unwanted email and protect their own precious time and overflowing inbox , all while making an example out of the flack.
Read those three general reactions above and you'll see why the PR person rarely 'wins.' And know too, that I have had EACH of those three reactions myself.
I'm not happy with those being the only reactions available. The only REAL solutions as I see are that we PR people:
1) GET OFF OUR ASSES and create the kind of tools I've been talking about for years -- open source opt-in wiki versions of what bacons/media map are to mainstream media. An online exchange, hub, whateveryouwanttocall it - TOFUPEDIA, or MEDIAPEDIA - that lets WE THE RECIPIENTS and WE THE SENDERS of these communications (emails and tweets and whatever comes next) tell each other what we want to know about, what we don't want to know about, and how we want to find out about it. PR 2.0 needs to go OPEN SOURCE. And after that's baked, top it with RSS and call it dinner.
2) STOP PITCHING AND BITCHING altogether and assume a new role - that of matchmaker between client and the customers they serve, where we serve more a hybrid CRM / business development role than a news-making, ink-producing role (although the news-making and ink-producing are byproducts of doing the CRM/BizDev well). We BECOME the matchmakers, one customer at a time, act as catalyst and then get out of the way. We are no longer pitching news, we are forging partnerships.
Stowe thinks Twitter and other micro-streams are the way to change PR. I am not so optimistic. Changing from Fax machines to email didn't change PR. Neither will changing from email to Twitter. What changes PR is that the BUSINESS OF PR has to change - everything from the tools we use to how we are measured and compensated.
Business' expectations of PR has to change too -- especially in Tech and Web 2.0. As long as 'hitting techmeme' is the goal by which success is judged, then baby, we-all-in-deep-doo-doo.
I've been craving the kind of solutions I mention, and I try assume the matchmaking role whenever I can with clients, although I DO MESS UP. And if I can screw up, your next screw up is right around the corner.
Quite honestly, the longer it takes for PR 2.0 tools to replace the top-down Bacons, Media Map, and Vocuses of the world, the more public floggings will take place at the hand of those who are well-meaning, over-spammed, or just plain arrogant.
---
May 07, 2008
May 06, 2008
I'll See Your Chickens and Raise You a Great Whore
Well, Hillary's non-church-goin' ways may come in handy after all as her two front-running opponents scramble to cover up their spiritual kins' view of the "Truth."
The NYT reports on Texas preacher Hagee, who would make no friend of the Pope I'll tell you, what with the Pontiff at the head of the Great Whore, which, in Hagee's view, has done little more than spill Jewish blood, from the Crusades to the Holocaust. Tit for Tat I always say.
---
The NYT reports on Texas preacher Hagee, who would make no friend of the Pope I'll tell you, what with the Pontiff at the head of the Great Whore, which, in Hagee's view, has done little more than spill Jewish blood, from the Crusades to the Holocaust. Tit for Tat I always say.
Mr. Hagee, it’s true, did not blame the American government for concocting AIDS. But he did say that God created Hurricane Katrina to punish New Orleans for its sins, particularly a scheduled 'homosexual parade there on the Monday that Katrina came.'If God's grave wasn't empty, he'd be turning over in it.
---
Oh I know, Let's Blame India: Bush Does New Math
It appears presidential-librarian-in-waiting George Bush is blaming soaring U.S. food prices on..... today's winner is India! Does the U.S. really deserve anything less from the man we let steal the top job in the country?“There are 350 million people in India who are classified as middle class. That’s bigger than America. Their middle class is larger than our entire population,” observed Mr Bush. ‘‘And when you start getting wealth, you start demanding better nutrition and better food. And so demand is high, and that causes the price to go up.”
Yes, according to Dingleberry-in-Chief, the fact that a box of Triscuits at Kroger now costs nearly $4.00 has nothing to do with the U.S.'s Trillions of dollars in deficit (courtesy of an unwinable war). Nor is it related to the falling value of the U.S. dollar that will soon be cheaper to use for wiping purposes than the toilet paper it buys.
The problem, as Bush sees it, is that India has a lot of people who aren't poor.
Gone out of his mind? Heh. That Bush. He has all the answers.M.A. Nagvi, the vice president of the largest opposition force, the Bharatiya Janata Party, says President Bush is shifting from his earlier role of global "bomb inspector" to world "bread inspector."
West Bengal Chief Minister Buddhadeb Bhattacharya, a key national Communist leader, says the American president "has gone out of his mind."
---
April 30, 2008
Euphemism Day
Is Any Body ever going to say that calling Obama an "Elitist" is a euphemism for calling him an "Uppity Negro"? jebesus!
Q: What do you call a black presidential candidate with the most votes, delegates and primaries won?
A: Obama, the uppity nigger!
What a disgrace our politics have become.
Fifth Beatle Chocolate, Cluetrain, and Twitter
Received my Yummy Chocolate from non-twittering Rick Levine, Cluetrain co-author and chocolatier for Seth Ellis Chocolate in Boulder. This isn't your ordinary Dove Bar chocolate - this is the fine handmade homespun goodie-filled real dark deal. My Nestles-raised palate rebelled a bit at first, but by the second mint- delectable, I was all about the high-brow bon bons.I scored the chocolate as part of RageBoy's social outreach (AKA email) which drew Rick out from hiding, and my big mouth into a dare whereby Rick would owe me if I could deliver a live body to his Boulder, Co address to deliver a message that used "RageBoy" and "Twitter" in the same sentence.
Michael O'Connor Clarke got involved on Twitter, pulling in Suw Charman of the chocolate and vodka blog (smelling a conspiracy theory are we?), who twittered a friend into going the one block from his house to Rick's chocolatey business and uttering the secret sentence. Rick obliged with a box for the messenger and a box for me, which arrived today via fed ex, complete with little freezer pack.
One more good deed signed, sealed, and delivered across the Interwebs.
Don't that just beat all?
--
April 22, 2008
O the Humanity.
U.N. officials are estimating that the Darfur genocide has taken the lives of 50 percent more people than originally thought.
I am trying to parse that and it makes my bones hurt. I can't grasp it. What does this mean? Another half person dead for every person dead? I... can't. It's too big. It's too sad. It's too much.
What are we doing?
Who are we fooling?
If the phone rings at 3 a.m. with her in office, I hope she rolls over and goes back to sleep.
---
I am trying to parse that and it makes my bones hurt. I can't grasp it. What does this mean? Another half person dead for every person dead? I... can't. It's too big. It's too sad. It's too much.
What are we doing?
Who are we fooling?
In March, international figures, including U.N. data, put the death toll in Darfur at 200,000, with another 2.5 million people displaced.
But 300,000 are believed to have died in the tribal conflict in the past two years, said John Holmes, who also is the United Nations emergency relief coordinator.
Holmes said that sexual violence has increased and that food allotments for civilians affected by the civil war will be halved in a few days.
Holmes gave the U.N. Security Council an update on conditions in the western Sudan region, revisiting a report he gave a year ago.
"I am sad to say that the humanitarian situation remains as grim today as it was then, if not more so," he said.
Meanwhile, Hillary's tough talk is downright stupid - yet another publicity stunt among many.
If the phone rings at 3 a.m. with her in office, I hope she rolls over and goes back to sleep.
---
When It's Time to Call A Spade Hillary Clinton
That lying sack of shit shillary. I found this incredibly interesting reading from people who actually KNOW the people involved, and are not afraid to take a stand.
Wow. I had no idea who Ayers was except how Hillary portrayed him in that debate. Is there not a single fact immune from twisting in this twisted race?
---
Wow. I had no idea who Ayers was except how Hillary portrayed him in that debate. Is there not a single fact immune from twisting in this twisted race?
---
Doc, What'd They Put Girl Repellant In Your IV?
First this, then this.
Well if I didn't know any better, I might think there is a gender gap in technology, Virginia!
---
April 21, 2008
Ladies, What the Hell Is Up?
Not all of the ladies; of course not.
I'm talking about the ones taking advantage of the other ones. And they are numerous.
I've already done the disinfecting; I'm well aware that I'm biting the hand that feeds me here. So let me continue.
Here goes the general, sweeping observation. You tell me if I'm wrong...
When men -- male CEOs or marketing heads or agency leads -- look for help on social media projects from women-owned businesses and/or consultants who happen to be women, they do not come looking to put us through sixteen hoops, a dozen or more what-SHOULD-HAVE-BEEN-billable hours, months of hemming and hawing, and eight attempts at trying it themselves only to come back and ask 'what do you think?' all before signing the statement of work.
They do not as a rule take the ideas you give them for free in the course of detailed proposal work and run off to implement them with a 'maybe later on we'll work together!' They generally do not expect, ask for, or anticipate freebies or unpaid time on our part simply because their project is the most super-coolest-omgzbbq that you have ever ever seen.
SO WHY THE HELL DO WOMEN expect these things of other women?
Why do women in these same roles -- women who know their female colleagues are trying to make a living -- ask something of them that they would never ask of a male consultant in the same business? The female CEO who expects free help from her sister consultants would not think of asking her brothers in business for those same freebies.
Why is that? Because she would get laughed at? Ignored? Turned away? Not taken seriously?
Really--tell me why?
Did I miss the secret handshake class?
Was I sick the day they taught that women in business should give away free to other women what they wouldn't to a man?
Is there a rule somewhere that says only the men I do business with understand that I need to get paid?
I'm telling you, I find it more infuriating and frustrating than ever in the techmeme world of gangs and bangs and winner take all, we can't depend on the women business owners who seek our services NOT to do us a disservice.
---
April 19, 2008
I listen to the new sound of BBF!
George and I were strolling down AM radio memory lane from our home towns tonight - what a cool cool site for taking you baaaack. If you grew up in the northeast, you'll probably find your old favorite radio station here.This one reminded me of the old radio FREE advertising tactic (okay maybe a couple of promo tickets to a concert, but no ad agency required) of getting the audience to answer their home phones with an ad. I remember when I spent a week or two answering our home phone "I listen to the new sound of BBF!" in hopes of winning something from WBBF. "You never know when we'll call, so answer your phone that way every time. If we call you, and you answer 'I listen to the new sound of BBF,' you win!"
Lots of radio stations in our area adopted this cheap WOM ad tactic, though few of the families in my neighborhood would dare answer the phone with anything other than a proper 'Hello?' Polite phone voices were the "in thing" before SMS.
BBF never called me. But I think that bringing back the retro ad tactic of answering your phone with a slogan is worth a try. SO the next time you call me, don't be surprised if I pick up the phone and say, "I'm voting for Obama!" And you know what I win... We all win.
---
April 18, 2008
Tom on Social Networks circa 2004
This:
"On an only slightly less naive level, software that is social could try to imagine what is involved in the development of a society. I don't think Social Man began when a bunch of australopithecines began swapping cave art faves around a dead moose."
not-so-interim tom matrullo.
once there, now here.
---
"On an only slightly less naive level, software that is social could try to imagine what is involved in the development of a society. I don't think Social Man began when a bunch of australopithecines began swapping cave art faves around a dead moose."
not-so-interim tom matrullo.
once there, now here.
---
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