Make it Digiorno, Or Make It Yourself
But Don't Let RageBoy Make It
Boulder, CO., August 5, 2002... Digiorno Pizza today announced an improved method for cooking its fast-rising-crust Supreme pizzas. Next week the company will make a correction to its label, which previously instructed "users" to remove pizza from the plastic wrapper and cardboard before cooking. Digiorno now advises that cooking the pizza with
the cardboard backing still in place is safe, and in some instances advised.
The correction was based on recommendataions from the R&D department, headed by Dr. Rage Boy, (RB) PhD
, who made the discovery late yesterday that Digiorno cardboard is inflamable.
"I never knew you were supposed to take the fucking cardboard off in the first place," he said. "I put the za in the oven with the cardboard on the bottom, and when the timer went ding 20 minutes later, I'm asking myself, with blogger friend Jeneane Sessum listening in by phone, what the fuck do I put the pizza on? OUCH! Shit, I burned myself. So she goes, put it back on the cardboard, goofball. And I go, it's already on the cardboard. And she goes, already on the cardboard? What, you cooked the fucking cardboard? And I go, um, yeah. Aren't you supposed to? And she goes, you're the head of R&D, don't you know? And I go, no."
Sessum expressed immediate concern that dangerous carcinogens may have leached into the pizza from cooking the cardboard at the extra-crunchy-crust 425-degree recommended temperature.
"I was pretty sure he'd be dead," Sessum said. "I figured, either his place was burning to the ground and he had no idea--he's on these medicnes, you know--or that he'd be taking a dirt nap after one bite of that bigass fast-rising crust laced with poisonous cardboard shavings."
In a surprise move, RB pulled the cardboard off the bottom of the pizza, threw it in the trash, and downed the first piping hot piece in 30 seconds flat.
"It fucking tasted better," he said. "Tender, chewy and crunchy all at the same time, with a nice wood smoked flavor to boot. I'm thinking that this is the Reeses Fucking Peanut Butter Cup story all over again. Peanut butter in my chocolate, cardboard in my crust. EUREKA! So I call the boss right away and I says to him, Papa Digiorno, I gotta some news! Tell marketing to call me--I gotta newa crust idea!"
The company intends to add the cardboard-ready fast rising supreme pizza crust to its product line sometime next fall. Currently, packaging on the full line of Digiorno products will be revised to include instructions for the with-cardboard preparation method.
Digiorno's move shook the already volitile market, with Dominos' stock up $8.70 on the news.###