Those of us who checked in on Doc's blog last night were treated to a real-time report of the SXSW award show, complete with winners, losers, and Doc's valiant and humorous attempt to keep up with the action, especially given his failing batteries. Absolutely fab--it was almost like being there.
I can't wait to hear more about what a Fray is--Doc describes it as live blogging, which sounds to me really cool. I imagine a bunch of bloggers in the room vibing real time off of one another's posts, but I have no idea if that's what it is.
Doc also touches on the notion that blogging may already be uncool. As long as search engines like google and yahoo and daypop continue to track bloggers, the proof is in the pudding. Four months ago google brought up 1 search result on my name. Today, that number is 3,600. That can't happen with a Web site. It's all about the linking, the conversations, the repercussions, and the resonance. It may be uncool for the too cool, but for the rest of us, it's just cool enough.
Can't wait to hear more about Doc's adventure and his perceptions when he returns.