There's a dandy little review of Chris Locke's Gonzo Marketing book on eDesign. The reviewer, Stephanie Saulmon, does a great job of summarizing gonzo marketing and worst practices in a single paragraph. A snipet:
"As Locke sees it, the Internet has already created forums for conversations between people of shared passions and interests, so businesses should use their employees to become engaged in the market. Real stories from real people about real enthusiasm are at the heart of the Gonzo approach."
My message to management (in the most generic sense of the word): Encourage your employees to blog about what matters to them. Let them go; Read what they say; Stay out of their way; Don't freak out. Take this advice very seriously. I would not say anything to steer you wrong. Well, not this week anyway. Friday is payday.
That's today's gonzo lesson. Now, everyone get to the bar for happy hour!