Behind the Iron Firewall

Go get your favorite About.com advice tidbits now, before the NY Times sweeps them behind the firewall.

The New York Times Co. has agreed to acquire online consumer-information provider About Inc. for $410 million in cash, an indication that the media company is looking to the Internet as a channel for future growth.

OH MY GOSH--you mean that Internet thing might take off after all?

The media company plans to operate About.com as its own distinct business division and market Times products through the website.

We'll see.

If they only knew that they could have bought 410,000,000 bloggers for the same money. ;-)