July 18, 2005

From CBO to EXBO, he's the Internet's Chief MoFo

David reports that Chris' tenure as Highbeam's Chief Blogging Officer has ended. Perhaps the big man's work there is done. You know, this blogging thing: once you get the rapid implementation done, the rest is pretty much value, value, value. (cough.)

There were many entertaining ideas in a recent email exchange on what Mr. Locke should "be" next. Michael O'Connor Clarke suggested this:

Maybe you’ll still re-emerge as a Highbeam Blogging Officer. Pity you weren’t doing this back when you did that gig in Japan - you could have been an Artificial Intelligence Blogging Officer, and then sued those Sony chaps for copyright infringement. Personally, I’ve always fancied playing the Official Blogging Officer – but six years of French horn messed up my embouchure. With my background in knowledge management, I guess I could try for Knowledge Intranet Blogging Officer, but I don’t think the world really needs another one of those.

Me, I was thinking TAE Blogging Officer has a nice ring. Which brings me back to my post the other day -- except it's not just for BigPR anymore. Smart companies won't let their bloggers get away just yet. Now isn't the time to do something "leading edge" and then take your jellybeans and go home.

What if MS decided having Scobel's mouth open all the time was more pain than pleasure. What if Scobel decided to retire to Jamaica and chase hurricanes? There isn't a thicket thick enough to hide him from the companies that would want their very own Scobelizer. You and I both know, it would be really stupid for MS to cut bait on its technical evangelist any time soon. Short of any hard jail time, Scobel's there for a while.

And that's the thing corpo-newbies need to understand: blogging isn't a project or a program; blogging's for life. It's not an engagement, it's a process by which your organization becomes ever increasingly closer to your markets. It's not linear. It's an inward churning circle, spinning like a hurricane, bringing your markets closer to your eye, where what you see happening will blow your hair back.

At the same time, it's an outward churning circle, like a reverse hurricane, and I don't even know what a weather bug would call that.

The point is, now that CBO has re-emerged as the Internet's Chief MoFo, you would be wise to follow David's links to what RB's up to. Or try some of these.

Isn't it neat that after all of these years, he's still throwing down words blogspot? The Blogger/Google/Blogspot folks should feel honored. Here's why.
Named in a 2001 Financial Times Group survey as one of the "top 50 business thinkers in the world," Christopher Locke (aka RageBoy, aka Chief Blogging Officer) is co-author of The Cluetrain Manifesto: The End of Business As Usual, and author of Gonzo Marketing: Winning Through Worst Practices and The Bombast Transcripts: Rants and Screeds of RageBoy®. He has worked at the Japanese government's Fifth Generation Project, at Ricoh, at Carnegie Mellon University's Robotics Institute, at MCI, at IBM, as a consultant/blogger for HighBeam Research, and as a short-order cook at Nick Tahoe's Texas Hots. Locke has written for Wired, Release 1.0, The Industry Standard, Harvard Business Review and many other publications. His work has been covered by Fast Company, Advertising Age, Business Week, The New York Times, The Wall Street Journal, Forbes, Fortune, The Economist, The Financial Times, and like that. He has never recanted anything. Before now. He lives in Boulder, Colorado.

Peace, Out.