June 01, 2009

TWITTER: Men on Men Action!

New Harvard Research suggests a Man of Twitter (MOT) is almost twice as likely to follow another MOT than a Woman of Twitter (WOT).

And in other news, Hell is still HOT.

The NEWS to me is that Harvard finds this trend stunning:

These results are stunning given what previous research has found in the context of online social networks i. On a typical online social network, most of the activity is focused around women - men follow content produced by women they do and do not know, and women follow content produced by women they know. Generally, men receive comparatively little attention from other men or from women. We wonder to what extent this pattern of results arises because men and women find the content produced by other men on Twitter more compelling than on a typical social network, and men find the content produced by women less compelling (because of a lack of photo sharing, detailed biographies, etc.).

Huh? Remember the pre-historic era of blogrolls? Remember the echo chamber? Remember Aggregators and top feeds? Remember Techmeme? Twitter is not a new Internet, it's just a new node with the same tendencies and hierarchies (and patriarchies) replicated in 140 characters. I really don't GET the assumption that men usually follow/read/link-to women, and that women do the same. It's just not true. Not online, not offline, not never.

An interesting fact to me is the sheer velocity of popularity on twitter, and how ACTIVITY (not content) may be what drives follows:
Specifically, the top 10% of prolific Twitter users accounted for over 90% of tweets.

That may mean that tweeting OBNOXIOUSLY OFTEN gets you somewhere on Twitter. But then, I think we already knew that.


Gloriana said...

Twitter would definitely help you build traffic. Twitter is a micro blogging service that allows people to share what they are doing at any given time in 140 characters or less. Many people will use twitter to let the community know that they've updated their blog. There are automated ways to do that or you can do it manually.

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