Not surprisingly, Liza Sabater said it better than I did. For me, it IS fun to be helping out bTrendie because although the technology is sound, and obviously without the evolution of e-commerce, online shopping wouldn't have gotten so much more intuitive. BUT the point is, with bTrendie the technology is secondary to we're doing.
This isn't a technology story, although it should interest the tech media. It's a story of a startup who had the balls enough to ask 10 women from very diverse blogging backgrounds to join forces to generate Really.Good.Ideas and to create a user experience tailored to its actual users BY its actual users.
Other private shopping sites like RueLaLa and Gilt offer a range of merchandise across a wide swatch of the buying public. Those sites have worked hard on broadening their offerings, with RueLaLa recently going mobile. In the mean time, bTrendie has focused more and more keenly on meeting the needs of pregnant and newly delivered parents, and getting many products designed and made by moms into the hands of moms.
Watch for more to come. And if you're pregnant or know someone who is, get your bohonkus over to bTrendie to grab the deals.