May 19, 2014

In Social Media, Size Suddenly Matters (OR: I guess it's not the motion of the ocean)

LinkedIn's opening up it's Long-Form publishing -- described as posts of "three or more paragraphs" -- while digital publishing boy genius Ev Williams goes after the "medium" market. This, after Ev got us into the babbling mode of 140-character communication in the first place, but only after he trained a dozen years ago to be wordy and prolific on his pioneering blogger.com platform.

It all leaves online publishers are wondering: what the heck do you want from us?

Short, medium, long? All of the above? And how are their best practices around length when performance is commonly measured through engagement? To engage, don't I have to connect? And if I'm all over the place spurting out 100-character tweets, medium-size mini book creations, 200-character status updates, and 5 paragraph missives, how can I actually have a conversation with you?

Answers will have to wait. Today, I have only questions. What do you think? Please respond with short, medium, and long-form tweets, posts, and updates if you feel so moved.

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