Bloggers who take their knowledge of blogging into the company for which they work, because that company has expressed interest in how to participate in the "blogging thing," should gather together the interested colleagues in a meeting, and at that meeting, bloggers should ask representatives of the company to sign a non-disclosure agreement before saying anything. Maybe even a non-compete. This is *our* venture. We should at least be able to scare them a little. Get some due pleasure out of it all.