April 10, 2003

Stupid Brand Moves #2: When PR Is Bad for Your Health

Don't you hate it when this happens? The Smoking Gun reports that just in time for worldwide SARS hysteria, The Hong Kong Tourism Board dubbed the city the vacation destination that "Will Take Your Breath Away."

Ouch, babe.

Maybe they were thinking of Victoria Harbour, which reeks to high heaven, according to George.

Scroll down to see the Gun's scan of the half-page ad, which is appearing this month in some British pubs, including Cosmopolitan.

Apparently, the tourism campaign was in the hopper before the SARS outbreak hit front-page news.

They say there's no such thing as bad PR.

They also say there's a first time for everything.