Uh huh. Hmmmm. So the Chief of All CEOS is going to start blogging. This is interesting. It would be a good thing and a bad thing at the same time. Bill Gates blogs. Every CEO in God's Heaven will blog.
"And so if I do a trip report, say, and put that in a blog format, then all the employees at Microsoft who really want to look at that and who have keywords that connect to it or even people outside, they can find the information." -- Bill Gates
Note to all other CEOs: You are not Bill Gates. His trip reports might be interesting because he's the COACEOs. Your trip reports, we can do without. Stick with the stuff you care about. Then We'll see how Bill Does.
Gates also has a stable of writers and communications specialists who help produce material. It's unclear whether they would help keep his blog going.