I've noticed an interesting if disturbing trend lately while surfing through my referrer log. In the last week, three times I've clicked on links I was unfamiliar with and ended up on what essentially is a spam blog. Post after Post entertains the readers with names of drugs, new marketing schemes, and keywords strung together in ways that only a good spammer can manage.
I'm trying to figure out how much this bothers me. First, it's smart. Gosh they're smart. With Google's crush on blogs, what better a way to get eyeballs than to work your way up over time by hammering the same spamola over and over, day after day, post after post.
Do they have some kind of automated tool that lets them start a blog and publish posts? If so, does Blogger need to authenticate that we are indeed "people" that push-button publishing was meant for? And, who's to say they can't play too. It's not really spam if we don't "receive" it. It's not spam if we click ourselves to the page. Yet the messages are the same ones we receive in email spam. It's the same game with a pull instead of push.
One reason they'll have a hard time getting value out of their weblog post spam is that they won't participate in the link factor that blog success depends on. Surely no one will link to them. Except maybe their partners in crime. And wouldn't that be oddly interesting.
Anyway, if you've noticed an increase in post-spam, let me know. Surprised me.