May 25, 2006

PDF Template Claims to Bring PR Into Web 2.0...

Uh, This is Really Dumb.

Lots of people have already written about liking or hating it, which in and of itself is an American PR Idol like exercise in futility. Talking ABOUT instead of talking to or from.

First rule of social media:

WARN ME WHEN YOU ARE ABOUT TO MAKE ME OPEN A STINKING PDF.


Second rule:

A TEMPLATE IS A CONTAINER, NOT A CONVERSATION.

Third rule:

WHEN YOU HAVE A DUMB IDEA, AND WE ALL DO SOMETIMES, DON'T EXECUTE ON IT.


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