Uh, This is Really Dumb.
Lots of people have already written about liking or hating it, which in and of itself is an American PR Idol like exercise in futility. Talking ABOUT instead of talking to or from.
First rule of social media:
WARN ME WHEN YOU ARE ABOUT TO MAKE ME OPEN A STINKING PDF.
A TEMPLATE IS A CONTAINER, NOT A CONVERSATION.
WHEN YOU HAVE A DUMB IDEA, AND WE ALL DO SOMETIMES, DON'T EXECUTE ON IT.