May 25, 2006

PDF Template Claims to Bring PR Into Web 2.0...

Uh, This is Really Dumb.

Lots of people have already written about liking or hating it, which in and of itself is an American PR Idol like exercise in futility. Talking ABOUT instead of talking to or from.

First rule of social media:

WARN ME WHEN YOU ARE ABOUT TO MAKE ME OPEN A STINKING PDF.


Second rule:

A TEMPLATE IS A CONTAINER, NOT A CONVERSATION.

Third rule:

WHEN YOU HAVE A DUMB IDEA, AND WE ALL DO SOMETIMES, DON'T EXECUTE ON IT.


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3 comments:

Jon Husband said...

templates are templates, period. Who cares if they have tags and RSS associated with them ? So do blog posts. Whoop-de-do.

What surprised me even more were the uniformly smarmy comments from what must be a lot of other PR folks who haven't spent much time yet behind the wheel if a 4X4 hyperlink.

I'l bet if you showed them how to put some hyperlinks into a Powerpoint presentation they'd think that was web 2.0 or social media friendly, too.

Jeneane Sessum said...

Yes, and they could sell it to an unsuspecting client as web 2.0 compatible and produce it at inflated billable rates! And if that client's budget happens to be depleted, they can just pull a Fleishman and move the overage to the agency's biggest client and hide it within a research project-- and then they can blame the minions for doing what they were told to do in inflating their hours.

just another day in PR-as-usual. ;-)

ming said...

it's great to hear another point of view!