...to GIVE THE LAPTOPS AWAY or send them back when they are done reviewing them.
and to that end, Gentlemen (and Barb), Give-Away Laptops Should Be Sent To:
Jeneane Sessum
4430 Wade Green Road
Suite 180
#176
Kennesaw, Georgia 30144
678-294-0900
(please give me a call so I know my pre-reviewed laptop is on the way!)
Think I'm kidding?
Marshall got this email, destined to be a classic in the PR-screwups-in-Blogaria saga. (BTW, in my opinion the giveaway wasn't a bad idea, but very poorly executed. Sending out the following email, however, was really-really stupid):
Marshall,
No good deed goes unpunished, right? You may have seen that other bloggers got review machines as well. Some of that coverage was not factual. As you write your review I just wanted to emphasize that this is a review pc. I strongly recommend you disclose that we sent you this machine for review, and I hope you give your honest opinions. Just to make sure there is no misunderstanding of our intentions I’m going to ask that you either give the pc away or send it back when you no longer need it for product reviews.
Thanks for your understanding, and happy reviewing,
Aaron ***
Oh, Edelman. You silly kids! Next time, won't you consult with the professionals at KHM first?
Tags: Microsoft, AcerFerrari, PR, Advertising, Marketing, Blogging, Tech, Scoble, Business, Viral, Stupid = Powered by Qumana
