December 28, 2006

peter piper picked a peck of posts - payperpost acquires performancing

i have been a vocal payperpost supporter, versus the blogerati who trash talk PPP as "payola" (please--you ought to be in the music business and see how payola really works--p.s., watch your knees). Although I haven't gotten into using PPP, I did sign up and do an experimental post and think it's a good idea and a solid tool.

I think the folks behind payperpost, and I don't know them, are smart. I think they're doubly smart today for acquiring performancing. Apparently they are not acquiring the blog editor part of performancing, nor the ad engine, but instead the analytics engine and classifieds exchange.

Now I would think acquiring the blog editor and ad tool would have made sense. But it probably would have been too costly. I don't know. I suspect the devil is where he usually is, in the details.

Neat development.

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