April 30, 2007

Gabriel Brings a Sledgehammer Down on DRM Issue

Smart smart smart smart. We7 is a soon-to-be-launched music download solution that makes sense for all constituents. It got Peter Gabriel's investor $ and is getting a close -- albiet paranoid -- look from the folks currently sucking distribution and marketing dollars out of artists' pockets.

The new company, based in Oxford, appears to be targeting the UK first with its advert-funding model. Using technology that the company calls "MediaGraft," We7 will dynamically insert 10 second advertisements at the beginning of songs when they are first downloaded. The advertisements will be tailored to the particular user requesting the track, and a version without ads can be downloaded one month later.

Gabriel has been involved in several innovative music startups recently, including The Filter, an automatic playlist generation program that is also free to download. He was also a backer of OD2, a "digital service provider" that has formed the foundation of many European online music stores.

Put a social network behind it and BAM you've got an end-around on MySpace. A 'lil sneak attack. Hey, you never know. I've been right before. I think once or something.

Meanwhile, blogging sucks.

Film at 11.

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