May 09, 2002

staying power

There in the midst of it,
so alive and alone
words support like bone.

Mercy street – peter gabriel

To me, there is an amazing link between consistency of idea and brilliance. Those who invent ideas and nurture them, staying the course while the world swirls around them--up economies, down economies, political upheaval, terror attacks, you name it--all the while their teeth clenched around a message that is fundamentally important and undeniably consistent. An idea that is sustained over time. Resonance carried across markets. Brilliant.

Few in business do this. Especially marketing types. Most of us attach to the latest theory—from chasms and tornadoes, to markets of one, to permission and viruses. We marketing types live our lives this way, blowing in the wind, hoping for a soft landing on a cushy pile of money at just the right moment, with the idea de jour as our parachute.

And then there’s Chris Locke, a case study in brilliance (and maybe two or three fascinating neuroses). A search on google groups will show you that Chris Locke has been delivering the news on the net and business since the net met business.

Thank you, Jack Schofield, whose article Rebel without a Pause today in The Guardian did Chris Locke justice. Schofield captures much of the man, the spirit, and the mind that is Chris Locke. Applause from me to you, Jack. I care about the guy. And the message.

In the article, Schofield describes the staying power of EGR this way:

“It was often very funny, sometimes intensely moving, full of ideas, and beautifully written. It was, in short, the sort of thing no conventional publication would allow, but it couldn't be stopped on the web.”

As the message and the medium, so goes the man.

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