How many evengelical Christians would have flocked to see The Passion if the actor playing Christ looked more like Osama Bin Laden than a Vietnam Vet? I'll tell you how many. Lots less.
How many would have had to look into their own souls a little bit harder after seeing the selfless suffering of a man of color and compassion realizing that he is indeed their Lord and Savior, but he isn't from Plymouth Rock? Too many, that's how many.
Too many for the movie to make an impact on the RIGHT people. Too many for the movie to make millions (and counting).
The truth about Gibson's The Passion is that it is little more than a white lie.