April 23, 2004

This Old Infrastructure

Just Checked Out Doc's new "Doc Searls IT Garage" and was so impressed with this idea. I love it as it stands--a digestible weblog featuring the war stories of IT folks. Doc's tagline is "News, ideas and real world stories about how IT folks solve their own problems."

But I can see this blog evolving into more.

I don't know if it's the simple, welcoming design of the blog or Doc's loveable mug at the top, but I conjure images of This Old House meets Ambush Makeover. Or This Old Infrastructure meets IT Ambush Makeover.

Can you see Doc and company rushing into, say, Buy.com (on my current shit list due to my recent laptop purchase) and surprising them with the news that they've been selected for an Ambush Makeover for business?

Doc and crew would be the ones to put some foundation and lipgloss on the less-than-attractive e-commerce processes and infrastructure at buy.com. Can you see Frank shaking his head at the CTO -- "Uh uh honey--you need some help."

I bet after a makeover from IT Garage, when you place an order at Buy.com, you'd actually get an email back letting you know that Buy.com has RECEIVED your order. I dunno, call me goofy, maybe they'd even THANK YOU for your order. And I dunno, I'm going out on a limb here, but maybe they'd keep you INFORMED along the way about what's up with your order.

And I know Doc could run them down with a powder puff assault and a bold new cut with blonde highlights, so that if, let's say, you place a $1,000+ order with Buy.com, you'd even be able to find a PHONE NUMBER where you could talk to a real live person about your purchase.

And if Doc were in charge of the Ambush makeover, I just know he'd have the sense to throw some gloss on at the end, so that SOMETHING was inside the box that shows up three days late offering the buyer something special (say, a coupon for a new laptop case for me, or a 10% off thank you certificate = cross-sell/up-sell opportunities for buy.com; good feelings for happy.buyer).

This is more than IT, I know. It's process stuff too. But it's process stuff that is powered by IT, and Doc & Co. has the smarts, experience, and balls to do this kind of thing right.

I say get the cameras rolling and let Frank and Doc hit the streets donning cables and wires and hard hats with servers in tow, instead of sissors and hair dye and the latest low ride jeans.

You go, Doc.

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