September 24, 2004

Cross-Selling Coup

From Broken Type, a magnificent if not jarring marketing triumph. A local video store (cough) targets (tempts, tantalizes) the leather crowd with Handsome Mel Gibson's The Passion DVD. A trick from the up-sell playbook, said store also stocks a variety of fine leather toys of "passion" with the display.



Someone's got to be going to hell for this.