November 23, 2006

Best Non-Profit PSA Placement Ever: SaveDarfur.org and the Macy's Thanksgiving Day Parade

UPDATE 2: Join the discussion at blogher.org.

Feasts, floats, sponge bob's the biggest square float ever, hannah montana, marching bands, confetti, macy's, mittens, sesame street, build-a-bear, cheers, chrysler building, big apple -- thanksgiving day images parade across the tv screen.

Commercial break: BAM!

Then: The Save Darfur PSA, Voices from Darfur, where people on the street tell the juxtaposing story in the words of sufferers in the horrific genocide in Darfur, made all the more powerful against the backdrop of the NYC celebration.

I wish I could find the specific PSA on youtube, but I haven't been able to. If anyone tivo-ed the parade and puts up the segway from parade into the Darfur spot, pls let me know if you put it on youtube.

There is no way those stories will leave my heart today.

UPDATE: The video of the ad campaign JUST went live on the Save Darfur site.

And on YouTube:





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