"...I talk about gonzo marketing of and with micromarkets. As used in this book, micromarkets are not hashed-browned or refried databases. Neither are they individuals, so-called "markets of one."
Instead they are genuinely social social groupings. Little ones perhaps at first, but they're collections of people, communities joined by shared interest. And (this part is probably important too) they're groups you actually belong to, that you interact with--not by punching buttons and entering your zip code, but by exposing something real about who you are."
(C) 2001, Gonzo Marketing, Christopher Locke AKA RageBoy