February 24, 2006

More Gonzo Marketing Read Along

"...Like any market, micromarkets are relational affairs. They do not exist independent of their observers in quite the same way as shoes and ships and sealing wax. This may seem an abstruse philosophical point, but it has critical ramifications for business, so pay close attention here. People in the microaudiences coalescing around micromedia do not think of themselves as micromarkets. They think of themselves as people.

This is perhaps the greatest shift in the balance of power between companies and what they have viewed until now as consumers--people whose only function was to buy products. The net has helped human beings rediscover other, and often more interesting, uses for their humanity. Because of this shift in perspective--which has caused online markets to radically realign priorities and allegiences--business needs to be especially wary of using old broadcast terminology as if it still applied in familiar ways. 'It looks like a medium, so it must be like television.' Or 'I see a lot of eyeballs out there, so it must be a branding opportunity.' Just because some words sound the same doesn't mean they describe the same realities."

(C) 2001, Gonzo Marketing, Christopher Locke AKA RageBoy

Tags: , , , , , , , , , , = Powered by Qumana


Jon Husband said...

I wonder .. like many visionaries, maybe Chris published his book 5 years too early, and the deep core of it's potent message got lost in the noise, dust and fury of the dot.bomb bitbang.

And now .. that there's XX million blogs, and much talk about how and why to use them (or not) in PR and marketing, etc .. maybe now's the time to re-publish it ???

Is that what you're doing ??

Jeneane Sessum said...

I wish he would. We should get a petition up or something to get it online, where it would be easy to update and discuss...

what i'm doing is trying to deflate some of egos of the "OH MY GOD LOOK WHAT I MADE UP" pundits who think they invented the damn Internet and the way blogging works. (Not the nice pundits like al gore. The other ones. ;-))

clocke said...

Seeing as Gonzo Marketing came out in early October of 2001, it "got lost in the noise, dust and fury" of the ACTUAL.bomb-bang of 9/11. Perseus, my publisher at the time, sent out 500 review copies -- which is a SHITload of review copies -- yet the first reviews didn't appear until about March 2002, and even then, they were sparse. Had the evildoers (George W. Bush and cronies) *not* blown the WTC off the map, there's still a good chance the [koff] business press would not have had Clue One what I was talking about, as Business Week would not officially bless the blogging phenomenon for another three years or so.

anyway, it's not like the book needs republishing -- you can buy brand new copies off Amazon for 75 cents + shipping = $4.25 total. I'm not looking to make anything off it at this point. Hell, I got a $250,000 advance to write the thing, and believe me, that offset any tears I might have shed about business "not getting it." I laughed all the way to the fuckin bank!

Jon Husband said...

anyway, it's not like the book needs republishing -- you can buy brand new copies off Amazon for 75 cents + shipping = $4.25 total.

yeah, I know that. Sorry, I wasn't articulate enough (writing can be a bitch at times, at least for me).

I meant the part that you mentioned re: sending out a shitload of review copies, building awareness, etc. And it may be that in '06 it's still too early, 'cuz so many of our fellow humans seem intent on, or addicted to, continuing to deny that all this interlinky shit has real and lasting impact .. they want desperately to believe it is, and will be proven to be, just so much noise.

Obviously, much of what you wrote is clearly happening, word by word, link by link, etc. It's real, it's happening and it is tangible .. but there are hundreds, if not thousands, of accumulated years of history that demand that entropy will have its way, even when confronted, or perhaps because of, a new set of conditions. I always have thought that EGR was a briliant name, tag, brand, whatever ...

I didn't write a book (tho' i did write a proposal about 3+ years ago) re: *wirearchy*, and Dr. JOHO kindly directed me to his agent David Smith (is that the right name, I forget) .. who told me the concept was right-on, powerful, but that I would have to make it less socioculturology and more bidness what's-this and how-to), so here I am.

Why do I mention that ? Because I remain a believer that we are experiencing, and will increasingly experience, the "archy" that attaches to so many of us (and our daily human activities) being wired and more visibly and practically interconnected. And because until quite recently I kept feeling frustrated that I was more-or-less completely ignored. But hey, who am I to get all righteous about what I think, about mere ideas and concepts ? They're not tangible, and can't be sold, so obviously aren't of any use.

I am now convinced that all one can do, really, is be a witness and pick one's spots .. and it will all unfold anyway, probably in more vicious and cynical ways than we might like. Nevertheless, it's essentially impossible for me to unthink what's been thunk.

I'm rambling .. mainly because i'm more or less drunk after a night in the pub. So ... I reserve the right to offer comments that are quite likely to be more understandable, at some other point in time.

Basically, I think our business-oriented North American and western European societies should have (or should now recognize that they might want) another chance at listening to, and maybe understanding more clearly, what YOU have said in GM. I still read various random parts of it regularly, but/and I have long been part of the choir.

The damning shit about all this, I think, is that there is a not-small industry that is aimed squarely at improved effectiveness (all the management and cultural buzz books, like the Tipping Point, Godin's stuff, etc.) that keeps on being churned out "same as it ever was", to borrow a lyric ... while the way forward is being demonstrated in plain sight every day.

The one thing I have never really been able to square in my mind about the focus on marketing is the notion (with which I agree) that the core purpose of *marketing* is to make people dissatisfied with their selves, their circumstances or their lives so that they will buy more shit .. as opposed to getting smarter and more thoughtful about what they buy and consume, and most importantly, why.

I'm hitting "Publish" now while hoping I don't embarass myself too much .. and then going to bed. If I were really smart, I'd probably have another beer.

DeanLand said...


Have another beer (or two) and write more! Good stuff.

Jeneane Sessum said...

GO JON! The next beer's on us!

Clockerb, wouldn't another walk to the bank be nice?

How about put the fucker online?

i mean, sort of more organized than i'm doing here... ;-)

Anonymous said...

Logiciel montage video voir extrait gratuit video sexe Logiciel de telecharger de film
Logiciel comptabilite sexe video porno gratuit strictement videossexe hard video avertislive Logiciel gratuit telecharger
Logiciel de dessin video de sexe a telecharger Telecharger and logiciel
Logiciel promoteur photo et video de sexe Logiciel de telecharger de musique gratuit
Telechargement logiciel gratuit sexe porno video Logiciel de telecharger de video
Logiciel de gravure video and gratuite and sexe Meilleur logiciel de telecharger
Logiciel gestion sexe and free sample video Logiciel and de and telecharger
Logiciel de traduction video sexe gratuit visioner Logiciel telecharger de music
Traduction logiciel sexe video car clip Logiciel de telecharger d emule
Logiciel musique annuaire sexe video gratuit free sample Emule project home perl help cgi 1
Logiciel comptable video sexe hard gratuite Emule project home perl general cgi rm download
Logiciel de telechargement sexe extrait video sample qualite dvd Emule project faq
Logiciel mac video francaise de sexe Emule project home perl help cgi 13
Logiciel mp3 demo clip video sexe Emule project home
Achat logiciel video sexe gratuite Emule project home perl general cgi
Logiciel crm clip and video and sexe and gratuit Emule project home perl general cgi 1
Logiciel de sauvegarde video sexe gratuit telechargement Emule project home perl general
Logiciel gps gratuit photo et video sexe Emule project home perl general cgi 13
Logiciel gravure dvd video gratuit telechargement sexe Emule project home perl general cgi 13 rm download
Logiciel pocket pc malayalam adult movie Emule free gratuit
Logiciel palm free movie porn psp Plantage ordinateur emule free
Logiciel de mixage free latina porn movie Serveur free emule
Logiciel libre drive in movie theater Configurer port emule avec free
Logiciel pda movie theater riverside Emule free particulier
Logiciel architecture 3d free daily porn movie Emule plus avec free
Logiciel excel adult porn movie free download Nero 6 3
Logiciel 3d harry movie potter showtimes Nero burning 6
Logiciel gestion stock movie near me Nero 6 ultra edition
Logiciel genealogie movie narnia showtimes Nero 6 6 0 14
Logiciel video free classic porn movie Nero divx
Logiciel creation site web free mpeg porn movie Nero starsmart
Logiciel gestion commerciale movie theater times Nero 5 0
Logiciel graphisme free paris hilton porn movie Nero oem
Telecharger messenger movie theater orange county Nero cover
Telecharger msn messenger plus movie Nero star smart
Telecharger messenger plus vancouver movie showtimes Nero 6 6 0 16 patch fr
Telecharger msn messenger 7.0 movie theater grand rapid Pacht fr nero 6
Msn messenger telecharger free adult movie trailer Nero 6 0 0 11 fr
Telecharger msn messenger gratuitement asian movie Nero 6 3 1 20 fr
Telecharger messenger 7.5 chronicle movie narnia showtimes Nero 6 6 0 16 fr
Telecharger windows messenger funny movie Nero 6 6 0 6 patch fr
Telecharger msn messenger gratuit free gay movie Nero fr 63125
Telecharger msn messenger 7 free porn star movie Nero pack fr
Telecharger msn messenger 8.0 adult big movie Nero fr nero screensaver htmll
Telecharger gratuitement msn messenger movie soundtrack Pacht fr nero 6 6 0 3
Telecharger msn messenger version 7.5 online adult movie rental Patch fr nero v5 5 9 14
Telecharger gratuitement msn messenger 7.5 free porn movie post Kazaa a telecharger gratuitement
Yahoo messenger telecharger free asian porn movie Telecharger and musique and gratuitement and gratuitement kazaa
Telecharger msn best movie of 2005 Telecharger kazaa destock gratuitement
Telecharger msn 7.5 caribbean movie pirate trailer Telecharger gratuitement kazaa en francais
Telecharger msn plus free home made sex movie Telecharger gratuitement kazaa lite resurection
Telecharger msn messenger 7.5 movie return superman trailer Telecharger kazaa lite 2 7 gratuitement francais
Msn telecharger cartoon sex movie Telecharger gratuitement le logiciel kazaa
Telecharger msn gratuitement movie trailer yahoo Telecharger logiciel kazaa gratuitement
Telecharger msn gratuit com free movie sample sex Kazaa media desktop telecharger gratuitement
Telecharger msn 7.0 dans movie porn Kazaa telecharger des musique gratuitement
Telecharger msn 8.0 2006 miami movie trailer vice Telecharger gratuitement nouvelle version kazaa francais
Telecharger msn messenger plus download free funny movie Telecharger kazaa light gratuitement
Telecharger msn messenger 7.0 dans f movie Kazaa logiciels tv telecharger kazaa lite gratuitement
Telecharger gratuitement msn dans movie post Adulte
Msn messenger telecharger malayalam sex movie Deguisement adulte
Telecharger msn messenger gratuitement sex movie com Blog adulte
Telecharger msn 6.2 free long sex movie Formation adulte
Telecharger msn 7 free hardcore movie sex trailer Video adulte
Telecharger msn messager free mature movie Adulte gratuit
Telecharger la nouvelle version de msn new tamil movie Couche adulte
Telecharger msn messenger gratuit foot happy movie trailer Film adulte
Telecharger msn messenger 7 2 download maker movie window Bd adulte
Telecharger msn messenger 8.0 harry movie potter trailer Dvd adulte
Telecharger msn 8 divx download free movie Rencontre adulte
Telecharger msn 7.5 gratuitement alchemist download fullmetal movie Lit adulte
Msn plus telecharger adult movie picture Plaisir adulte
Msn 7.5 telecharger download full length movie Mangas adulte
Telecharger long sex movie Chambre adulte
Telecharger gratuit code movie trailer Amateur sexe
Telecharger de la musique gratuit sur mp3 download hentai movie Sexe fellation amateur
Telecharger theme et mp3 gratuit k300i movie new snowboarding Video sexe amateur
Chanson sailormoon telecharger gratuit mp3 movie trailer transformer Photo sexe amateur
Gratuit pour telecharger de la musique pour mp3 movie sex scene Video amateur sexe
Illona mp3 telecharger gratuit friend just movie trailer Video sexe amateur gratuit
Musique espagnole mp3 gratuit telecharger free hot sex movie Blog sexe amateur
Sonnerie portable mp3 telecharger gratuit download movie tamil Sexe anal
Telecharger and gratuit and mp3 adult dans free movie Anal sexe
Telecharger ciara goodies gratuit mp3 new superman movie Asiatique
Telecharger encodeur mp3 gratuit download king kong movie Asiatique nu
Telecharger lecteur mp3 gratuit review movie the island Femme asiatique
Telecharger mp3 gratuit 50 cent discount movie ticket regal Sexe asiatique
Telecharger programme mp3 gratuit 10 2005 best movie Porno asiatique
Telecharger rap mp3 gratuit upcoming dvd movie Recette asiatique
Telecharger table mixage mp3 gratuit 2005 best in movie Meuble asiatique
TElecharger video buy cheap dvd movie online Cuisine asiatique
Ad aware win movie ticket Fille asiatique
Ad aware se personal movie msnbc.msn.com review site Asiatique salope
Ad aware 6.0 free xxx movie thumb Gay asiatique
Telecharger ad aware fandago movie ticket Sexe bondage
Ad aware gratuit old movie on dvd Bondage sexe
Ad aware francais 2005 action best movie Sexe fetiche
Ad and aware loews movie ticket Fetiche sexe
Ad aware se personnal xxx movie thumb Bondage sexe gratuit
Lavasoft ad aware new x man movie Video sexe bondage
Lavasoft.de ad aware personal 106 upgrade.shtm fat xxx movie Sexe toys fetiche
Ad aware pro movie theater atlantic new jersey Sexe fetiche bondage
Ad aware fr new captain america movie Asiatique sexe gratuit bondage
Patch francais ad aware dvd movie distributor Bondage sexe male
Ad aware download top dvd movie Sexe bondage gratuit
Ad aware lavasoft movie review site Bikini sexe
telecharger video download movie burn dvd Grosse queue
telecharger pride and prejudice movie review Grosse queue gay
telecharger xxx movie video Grosse queue noire
Telecharger nero burning rom gratuit free chinese movie download Femme black
Telecharger nero express gratuit buying movie ticket Baise black
Telecharge nero gratuit movie ticket cincinnati Femme black nu
Telecharger nero 6.0 gratuit sans telephone ebony xxx movie Photo nu femme black
Telecharger nero 5 gratuit aaa movie ticket Photo nu de femme black
Demo de nero gratuit latest dvd movie Black baise
Nero 5.5 gratuit family movie review Fille bourrees
Nero 6.0 gratuit copying dvd movie Cul
Nero dvd gratuit purchase dvd movie Cul gratuit
Graveur gratuit nero movie review closer Gros cul
Nero showtime gratuit 2005 best movie selling Photo de cul
Nero start smart gratuit movie theater new haven connecticut Video de cul
Nero vision express gratuit 2005 lyric movie rent soundtrack Beau cul
Nero vision gratuit yahoo movie clip Film de cul
Telechargement nero free gratuit rent 2005 movie Petit cul
Nero visio express movie producer yahoo Trou du cul
Ahead nero 5 5 express 28gravure 29 version cause movie natural yahoo Plan cul
Crack nero vision express 3 yahoo movie com Cul de femme
End track avec nero express rent and watch movie online Histoire de cul
Tutorial nero vision express yahoo movie showtime Image de cul
Mise a jour de nero express movie source yahoo Cul nu
Acheter nero vision express rent movie script Bite au cul
Francais nero vision express top ten movie rental Video de cul gratuite
Keygen nero vision express free adult movie web site Blog cul
Logiciel gravure nero express free xxx mpeg movie Mega cul
Nero express goldstar cartoon joke listing movie yahoozers.com Cul gratuit jeune
Mise a jour nero express 6 yahoo movie search Plan cul melun
Nero and vision and express leave movie rent soundtrack take Plan cul paris forum
Nero express 2 yahoo sex movie Plan cul rencontre
Nero express 7 yahoo free porn movie Plan cul sur amiens
Nero dvd video plugin yahoo movie the phantom of the opera Plan cul a toulon
Nero suite 3 cd dvd rw 6 3 1 11 ref boheme la lyric movie rent vie Sperme
Comment graver un dvd avec nero movie rent sell Ejac
Copier un dvd avec nero blog movie rent Ejac faciale
Nero cd dvd speed free adult flash movie Douche de sperme
Lecteur dvd nero latina adult movie free Douche sperme
Convertir divx en dvd avec nero portal showtimes yahoozers.com Avaleuse de sperme
Nero graveur dvd yahoo movie box office result Ejac facial
Dvd shrink nero home entertainment movie rental Ejac feminine
Dvd video plug in nero yahoo movie preview Les rousse
Graver and un and dvd and avec and nero entertainment listing movie portal yahoozers.com Ile rousse
Nero dvd video free full adult movie Femme rousse
Graver un dvd video avec nero rent movie download Rousse nu
Lecteur dvd nero divx xvid da vinci code movie yahoo Belle rousse
Nero dvd video plug in rent movie and game Location les rousse
Nero and recorder2 and crack albuquerque movie listing Hotel les rousse
Nero mp3pro crack yahoo movie box office Fumeuses
Telecharger crack nero 7 boheme from la lyric movie rent vie Sexe fumeuses
Crack and nero and 6 bbw movie gallery Extrait video femme fumeuses
Crack nero western movie poster Porno gay
Crack nero free hardcore movie gallery Gay porno