YIPEE! Trader Joe's is coming to Atlanta. I've always wanted to visit one.
Though Trader Joe's is a specialty market — offering more than 2,000 foodie-centric items — its prices typically are less expensive than gourmet grocers' and more closely resemble those found at traditional supermarkets.
Trader Joe's achieves this in several ways. The retailer, unlike a Publix or a Kroger, doesn't stock Cheetos or Downy and therefore doesn't have to pay the premium to get them. The limited number of brand-name goods Trader Joe's buys are bought in bulk directly from suppliers, cutting out the middle man. The retailer also manufactures its own products under its name and clever variations like Trader Jose's for Mexican meals and Trader Giotto's for Italian.