More essentials: George Kelly gives his roundup thoughts (pt 1) on SXSW.
The one thing I feel compelled to say is I don't go to SXSW to be anybody's token. I go to meet my friends, make new ones in person and visit a city I learn new things about each time I return. I go so I can have a renewed sense of connection and ownership in the flood of ideas, products, services and partnerships on display. I go so I can talk about what I saw and learned to the super publics to whom I belong and with which I identify.
Instructions: Read it, click the links, add them to feed/blogroll. Read some more. Rinse, Repeat.