Cool idea for a contest pointed out over at Blog Nation. Leave it to those smart Canadians to think up an interactive where's waldo hunt to promote a book, called The Frozen Thames, by Helen Humphreys. Questfortheicefox.com details the contest, which mashes up GoogleMyMaps and Facebook for a virtual treasure hunt that will award the winner a $2,000 travel voucher.
I took an interactive approach to book reading when I started Gonzo Engaged in 2001 to chronicle my reading of Gonzo Marketing, which turned into an interactive discussion with me, the author, and other readers. That was in the days before social networks, back when ebooks were the big news in the book department. It will be interesting to see other ways social networks can bring books to life in the virtual dimension.