November 10, 2001

All of the talk of memes, no memes, good memes, bad memes--I've got a migraine already. Are we blogging to propogate? To irritate? To titilate? To constipate? Yes -- all of the above. And, not to mention, because we have to, and because it's really fun.

The blog is the ultimate bottom-up mouthpiece for lots of reasons--not the least of which is because thousands (hundreds of thousands?) of people blog while chained to their ergonomically-designed, uncomfortable-as-hell cubicle chairs during the 9-5 corporate dance. As the corporation shouts in one ear and dulls human senses with uninspired tasks, the brain presses mute, and out the other side comes the blog (with a little help from ten fingers).

The corporation doesn't know what we're doing. I've done my own unofficial poll. A chief digital strategy executive and a publication manager at one of the world's largest consulting companies had the same reaction to my new obsession: "What's a blog?"

And if the corporation knew what we were doing, what would they say? "Wow, what an amazing forum--who are you talking with? what matters to them? what the hell is going on out there?" No, I'm pretty sure that's not what's going to happen. Like blocking napster access (back in the day), I'm pretty darn sure the corporate eyebrow would raise not-so-slightly, with the ageold warning: "Don't let this affect your productivity." I'm willing to wager we'll start to hear non-gonzo proclamations of 'no blogging at work,' or worse yet, "Hey, set one of those blogs up for the marketing department, will ya? we can talk about our new product launch." egads.

But in the end, the blog will prevail. It is, as Locke says, the pure addictive joy of this blogging that keeps us at it. And we can all use a little more joy these days.

1 comment:

Toby said...

we've come a long way J .. with miles still to go. thanks for being one of the pioneers who generously shares her knowledge.