November 07, 2001

don't slap my goat

I've been hearing some conflicting opinions on my little theories about blogging being a self-sustaining model, and about the 'one true voice' thing we've been discussing in parallel monologues on that party-blog, Gonzo Engaged.

First, why blogs will continue to flourish through this self-propogating (het hem) model:

Okay, so blogs can get tiresome--I'll give you that. But that's because this blogging thing is part of an evolution. It's not the answer. The destination. It's not anything really except another platform for voice--a really no-cost-entry easy-to-use platform for anyone who knows how to open a browser.

Does that mean the rifraf can get in? Oh yeh. There goes the neighborhood. Good.

What we're going to see--count on it--is the emergence of self-publishing tools and platforms that take blogs to the next level. It's already happening. The first-level blogs are pretty much diaries. One guy or gal's take on the world. Second-level blogs welcome other voices into the blog. Some blogs do this by linking each post to a discussion area. has a "Team" feature where you can invite any dufus with an email address onto your blog to give their parallel or perpendicular view of the world, or on the topic of the moment.

So what's next? Maybe blogs that let you host interactive chats in a separate window--so you can talk real-time about the post of the day. Sure, you can do this now--I'm no wizard, but I use instant messaging--no reason you couldn't get the team together to chat about today's post. But who's willing to go that extra step? What, I'm gonna say, Hey RageBoy, can I have your Yahoo screen name so I can bother you all day long? No, go away, he's likely to reply in his quick-witted style. But if our little team could chat amongst our blog, that would be fun.

We want it fast, good, and cheap, so give it to me--IN my blog.

What else? When I was reading Gonzo Marketing, I wanted desperately a pop-up window, where I could read on one side of the screen, and write on another. Oh sure, I could open a couple of different browser windows and arrange them in some semi-random fashion on my screen, but you know that doesn't work for long. One gets on top of the other, then the windows start that inevitable flip-flopping behind and in front of one another--thereby defeating the pure simple elegance of what it means to blog.

These are just a couple of ideas--and not great ones. For all I know, we can do these things now. In my month of blogging, I don't claim to be an expert. Besides that, I've been working all day. So that's all I've got in me. the end.

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