The typical first step for cultists throughout history is the taking of an oath. For Cluetrain enthusiasts, who have of late been labeled cult members, the time to put up or shut up is now. Are you man enough? Are you ready to take the oath?
Well, I am, and that's why, like any connected chick, I turned to google to find us a good one. Luckily, the Swiss Imperial Navy has a long-standing oath. (I’m assuming from days of olde, although I was too tired to search back on the history.)
What I like about this little oath is that it’s simple, powerful, and it maps directly to Cluetrain and the most vilified Cluetrain defender, RageBoy. It also maps nicely to the online universe we are creating among all of the blog constellations, which are growing in number and luminance even as I blog this.
Without further delay, here is the Cluetrain oath. (After the oath, I’ve provided a little “key” to the words I changed in updating it for Cluetrain purposes).
Put on your Nikes and say it loud and strong, People of the Earth!
Oath of the Cult of Cluetrain
Sworn by a mystery cult surrounding the warlike deity RageBoy, especially popular among Corporate Outcasts
I, _________, as a citizen of the Internet and ordained a soldier of Cluetrain, do hereby swear, now and forever, to serve and defend the Net and all of her citizens; I swear not to rest while there is evil in the universe; and I swear above all to serve the sacred and fundamental ideals of Humanity. I swear these things on the holy altar of RageBoy, the Bringer of Victory and the Defender of the Home, RageBoy the Wrathful, and RageBoy the Just, in the presence of my sworn comrades and the God Himself.
Mapping from original Cult of the Swiss Imperial Navy:
Bellator=RageBoy
Exped Forces=Corporate Outcasts
Swiss Imperial Navy =Cluetrain
Greater Swiss Empire=Internet
Empire of Switzerland=Net
I expect complete compliance in taking this oath, or I'll send Bellator after you.
