I've been thinking lately about the team blogging movement, one I feel somewhat responsible for nurturing, if not launching. There weren't many when I started Reading Gonzo Engaged, at least not many like RGE. When I started the blog, it wasn't a team blog at all. Today we have more than a dozen members with a range of talents from marketing gonzo-style, to developers, to public speakers, to journalists and authors, and even a lawyer. We discuss meaningful issues about business, the economy, humanity, who's a fucknozzle and who's not.
Since RGE's beginnings, other team blogs have emerged--Blog Sisters, a spot for women bloggers to talk, engage, and become, and most recently Small Pieces and Non Zero, both team blogs to discuss books of the same name (and take it from there).
As I see these organic groups take form and congeal, I have started wondering if the team blog might not be an organizational model for the future--a bloggernization if you will. Gonzo Engaged the most mature of these team blogs in its sixth month, has all the makings of a really smart company. Denver Fletcher mentioned early in RGE's genesis, why not start our own thing. At the time, I thought, man I don't even have time to do what I'm doing, let alone think of how to turn this into a viable business. I'll just sit back and wait for the Gonzo prophecy to be fulfilled, when sponsors come knocking at our blog asking to underwrite and support us.
But maybe one of the iterations of blogs in business will look a bit different than the sponsorship and underwriting model, which I still believe will--if we all stay strong--feed micromarketeers in the near future. Perhaps team blogs are a precursor to some sort of loosely joined organization. (No, I haven't received the book yet, but I've joined the blog already!)
Think of how easy and smart it would be for companies to throw us some work over on RGE. They might leave us a post in some yet-to-be-made blog request box "Need help communicating from our audiences inward, from the bottom up--we want a web site that talks like people talk--you guys have any ideas?" Then we launch a private team blog off of RGE, add the client to that blog with the specialists from RGE that are the best at solving that particular problem, and the conversation moves forward. Ideas, applications, web sites, collateral all spawn from that. Of course, the client pays to join the private team blog, and for everything we do to put our ideas into action. cha-ching.
These bloggernizations won't look much like today's companies. We won't sit in cubes. We sometimes won't wear clothes at all. The team members may have never even met. Or spoken. We will remain connected on a deeper level, one where conversations take the place of staff meetings, and water cooler discussions take place on our individual blogs, linking as we drink. We will care deeply about one another. No one will need to be fired, though they may be encouraged to start a team blog of a different flavor. Our paychecks won't be signed by our bosses; they'll be earned from our ideas.
It's a work world I think makes a lot of sense. Anyone listening?
