Answer: Eyeballs.
Check out my placement on Yahoo and Google for the Sarah Kozer story. Yesterday (two days ago now?) I pointed to The Smoking Gun's outing of Kozer, its story replete with soft-core bondage photos from Sarah's earlier dabbling in "entertainment."
I just saw the story run on Entertainment Tonight, said George, Bloggers and Net Dwellers scooped big media again, and we laughed. Later, I happened to look at my referrers list and saw a HOST of curious surfers finding my blog in their quest for sweet sarah's dungeon.
Sorry folks. Mostly she wears preppy turtlenecks and duct tape. Nice if you like preppy turtleneces and duct tape.
Otherwise, pretty lame. Good luck on your search though!