January 16, 2006

always the last to hear the news...

It takes context to make meaning.
 
That's why content-based search tools -- like the ones that generate site ads and the ones that offer up "helpful" recommendations based on your online purchase (or previous search) information often fall short of giving customers truly meaningful suggestions. But falling short isn't as bad as, uh, making the wrong suggestions.
 
 
What? I don't get it? Monkeys? MLK?
 
OH!
 
Well, we all know that today's the national holiday celebrating Dr. King's life, and we all know how helpful technology is in helping us "consumers" decide things, so of course Dr. King's going to be served up with a lil' bit of everything we might be looking for in January. Call this negro remembrance month. Call it permission marketing. Call it CRM. If you're Walmart, you just called it off.
 
Walmart has decided to throw the baby and the bathwater out rather than risking pissing anyone else off.
 
And the story got me thinking, what else did the now-defunct Walmart Customer Recommendation system suggest while we weren't looking... like... maybe...
 
 
or the  Thousand Recipe Chinese Cookbook  + the Self-Cleaning Litterbox - calling Dr. King! (for dinner!)
 
I'm sure you can search up your own DEsuggestions. ;-)
 
 
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3 comments:

Stu Savory said...

being just as politically correct, I gave you the MLK speech in Ebonics yesterday ;-)

McD said...

J. "Planet of the Apes" is a metaphor for a society based upon slavery.

Walmart is evil but this story is too thin an indictment.

Jeneane Sessum said...

Stu--there you go! McD - I agree re: the story, but it's never to thin to have FUN!