In almost every presentation about blogging, you will hear experts telling you to join the conversation. That is the same ‘conversation’ made famous by The Cluetrain Manifesto, the bible of the blogging generation. This seminal work introduced the concept of markets as conversations; conversations that enable powerful new forms of social organization and knowledge exchange to emerge. These new, networked markets have no respect for companies unable or unwilling to speak as they do.
Seminal what?
