January 19, 2006

Hill & Knowlton Used the "C" Word

 
In almost every presentation about blogging, you will hear experts telling you to join the conversation. That is the same ‘conversation’ made famous by The Cluetrain Manifesto, the bible of the blogging generation. This seminal work introduced the concept of markets as conversations; conversations that enable powerful new forms of social organization and knowledge exchange to emerge. These new, networked markets have no respect for companies unable or unwilling to speak as they do.
 
Seminal what?
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3 comments:

Frank said...

Seminal Indians... I think they're the people in Florida that put Ponce de leon in an early grave. I could be wrong.

George said...

Juxtaposition of viewpoints where each party talks and then, as noted in the long-ago (1974) paper "A simplest systematics for the organisation of turn-taking in conversation", Speaker Change Recurs.

George said...

Sorry, meant to say in answer to your response, seminal what, they should have said "Seminal definition of conversation", rather than 'seminal work', but then I have never read through cluetrain or any other manifesto.