He doesn't know it, but I think of Om Malik about six times a day. That is the number of times I find myself typing so fast that I miss the "c" key while typing a URL, the resulting domain becoming a dot-om (and 404ing).
listics.om, rageboy.om, nabaztag.om, blogger.om--you name it. I type them all. Then I get pissed. Then I think of Om. InterNIC should consider a .om extension for people like me. All the sites I usually go to while thinking of Om by accident.