stress!
Okay, glad I got that last post off my chest. It has been weighted down the last two weeks with the business of business, unwinding and disconnecting from my former employer, synapse by synapse. Along the way some rage is freed. Look, see, that's what that last post was about. It comes in waves. Relief, anger, relief, anger. Hope, panic, hope, panic. Mania, depression, mania, depression. Profane, sacred, profane, sacred.
See? I knew you'd understand.
Now I leave you with with part of what I left them with today:
I leave you with some words, because that’s what I have and that’s what I do. Take them for what they’re worth. Here goes:
Something big is happening in business right now, and it is as exciting as it is unsettling. Don’t be worried. When top-down strategies and practices are challenged, it’s a good thing, not a bad one. It’s a beginning, not an end.
Human beings are connecting in new ways via the Internet. Some of you may think the progress of commerce and innovation online died with the dot-coms. Not so.
We are creating and innovating globally via the Internet in ways that are just beginning to stagger MBAs and stump corporations. There are tremendous opportunities for businesses here—but not for business as usual. You’ll see what I mean within a year.
Hang on to your families and loved ones—don’t sacrifice a moment’s time with them.
Flip “passion and precision in communication” around. Work as hard as you can to communicate authentically with markets on behalf of your clients, and with your clients and their customers too. Be genuine and human, don’t be a business or a firm.
Precision is no longer measured by the standards we’ve become accustomed to. Instead, try things that are off and iffy and not always likely to work. They will begin to work, surprise you, and delight your clients. You need your brain in high gear for this one, though. Passion, by the way, should be inherent.
Be honest and real with your customers and theirs—there is no other option. Spin is dead. I kid you not.
Don’t target, talk.
Don’t segment, listen.
Conversation can solve anything.
maybe, huh?
