February 24, 2007

Millar's Law, Brand Strategy, And Fish.

A week or so ago I took a quick shot at explaining what online marketers are doing wrong in trying to cut through the noise in the crowded Internet space: They're making more noise. What they should be doing instead is shutting up and helping people do what it is they want to do.

This post over at Brand Tactitians does a wwwwaaahhyy better job at illustrating what web companies should be doing for the people they like to call users. Because most companies treat people like users; their aim is to sell them us drugs, new drugs, better drugs. We're not users. We're doers. Help us do stuff, okay?

Anyway, I digress. A story about fish awaits you. It is Millar's Law. It is important. Go Read It.