WE DON'T WANT TO HEAR ABOUT YOUR PRODUCT; WE WANT TO KNOW WHAT MAKES YOU WEEP. WE DON'T WANT TO HEAR ABOUT YOUR SERVICE; WE WANT TO KNOW WHAT MAKES YOU COME.
And I'm not talking field of dreams.
If we like you, if we connect on that level, then we meet in the marketplace, maybe.
--me, 2003
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