after 17 gazillion years an e-commerce aficionado, there is a single customer experience still delights me, every single time, and it's amazon who does it right:
one-click.
One-click purchasing is the smartest, wisest, coolest, fastest, most-mania-feeding, shoperiffic feature ever invented. fuck checkouts, fuck carts, fuck double checking, fuck second thoughts. just one click. that's all.
and what if my one-clicks and your one-clicks mated. the baby is no-click. no-click ordering is commerce by default. oh happy joy! present me with what i need. i am open hands.
okay, maybe we're not there yet. but we can dream? isn't that what getting social is about?
For now, I want my life to be one click. I want one-click parenting, one-click work, one-click travel, one-click therapy.
But don't leave out the part where I can three-click cancel my one-click decisions.
Tags: one-click, amazon, CRM, usability, software, web2.0, design, marketing, advertising, business = Powered by Qumana
