June 25, 2008
o this little dog
Truly. I don't have to tell you about the price of gas and how you have to drive everywhere in this megalopolis just to l-i-v-e. (FWIW, when was the last time a large bag of Lays potato chips -- which I didn't buy but did admire in amazement -- cost over $4? Answer: NEVER.) And did I mention healthcare bills up the ying yang? I know I'm singing to the choir here my sisters and brothers.
So when my sister told me about this starving, lonely, neglected mother dog next door to her (one puppy dead, one 'gone,' and the other now belonging to my sister) who wasn't being fed or watered (except when she'd sneak over to do it), and when she told me the owner told her to just find someone to take it--he didn't care as long as it was gone soon--and when she asked me to look at it with her while I was visiting last weekend, my question to YOU, dear readers, is why the heck did I not drive away?
Why did I go back to that dog pen in the glaring sun with no shade in the 100-degree heat and see this 4 pound shaggy black little mama dog sitting there so scared and so lonely? No babies, no friends, no family, nothing but flies and muddy water.
This is a matter of mathematics. We already have two dogs, two cats, one (currently) hamster, one beta, and a variety of insects who consider themselves kin. I should not have walked back there. I should not have picked her up. I should have driven away.
And that's what I did. With four little paws on the floorboard of the van, planted near the air conditioning, with two of the most grateful eyes I've ever seen looking up at me.
And we're calling her daisy.
She eats cheap dog food and runs around naked despite the list of Walmart dog clothes Jenna had in mind, and she eats out of jenna's old baby bowls and sleeps in a cat carrier. And I think she thinks she's in heaven.
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June 23, 2008
June 21, 2008
Found: Virgin Pack of American Spirits
I quit for 4 years once before in my life - the day Bill Clinton was elected President (first term) was my first quit date. I quit for four years then too. Then on one night in one fit of one bit of frustration and anger, I grabbed a pack out of a cigarette machine (they were always close at hand back then, weren't they?) and lit up. Smokers are such addicts: I can quit again--I am good at quitting.
So imagine my surprise today when I was trying to find out why my car charger wasn't working for my phone, and I pulled out the little drawer at the bottom of my console that I never use, and there they were: an unopened pack of American Spirits - my brand, my old friend, right there--came back to see if I still cared.
The pack was in there because the last time George went down to see his mother, during her final days, he took the van. He quit a year ago August. That was one of his last packs - and he's always wondered what happened to it.
The first thing I did after staring for a Very Long Time was smell the pack. Cellophane sealed, I could still smell its sexy scent. Yes, even now, it smelled THAT good. Next I put them on top of the dashboard and drove to the pool, because that's where we were going when I found them.
The next thing I did was think about how it would feel to smoke, to escape, to have something ELSE to do--a distraction from everything else in the elses of the elses of the elses I have to do. As I wrote then:
When you smoke, you are always doing more than one thing at a time. Every time you light up you are smoking AND thinking, walking, breathing, sitting, talking, pacing, driving, writing, drinking, whatever. Usually you are doing several things at once. That's what stimulants do best--let you multi-task and enjoy the rush of it.I've gotten better over the years. Moments aren't exactly something to escape anymore. I'm mostly present during them. I have stopped running in between the tick of the clock. Somehow I think that's good, although I'm not sure it will ever feel normal.
Losing the ability to escape the perplexing LENGTH of a single moment is perhaps my biggest loss in giving up cigarettes.
There must be some joy to be found in those seem-to-last-forever-moments -- another stretch of highway, another commercial, another bill collector, another Zoom episode, another press release, another Web site. There must be something people enjoy about being present inside of those tick-tock-ticks of time. For me, it is extra time to be anxious.
I've got a long way to go, friends.
I didn't have one. And I didn't bring them home. I left them with a friend at the pool who still smokes. Someone I wouldn't be tempted to ask for one, because I thought about it. I sure did. Four years later I could have easily blown it by telling myself some story about how Good I Am At Quitting.
Like always, this blog is part of what keeps me honest and accountable -- to me as much as to you. It's not so different as I head toward four years than it was after six months, and my sentiments--they're pretty much the same:
This blog helped keep me honest. Honestly. There were times I thought about it. Seriously. George's cigarettes are in the garage right now. I could easily have grabbed one during one of my "moments." One of the thoughts during those "moments" was that I would have to post it. I would. I wouldn't not post if if I cheated. I would tell you all that I slipped up, and how good it was, but how bad it feels to have to turn the clock back, and you would all tell me that everyone has a slip up and it doesn't mean I've lost the battle--or lost respect--to just pick up where I was before the slipup, and I would say thank you, I love you guys, and to be honest, I wanted to avoid that WHOLE thing.Really. Thanks to you all for helping me get here. And pat me on the back and give a shout out to God for the help. Slowly, very slowly, I've used those moments I used to use to escape to connect in new ways to new people and new energy. And I don't mean that in a woo-woo way. I mean that in an ah-ha way.
So thanks.
Jenna, if you ever read this post, please don't EVER light one of those disgusting cigarettes. It's not just that they're bad for you. It's that they don't let you go. They cuff your hands and mess with your head, and all of your internal organs too, as long as you live. Which won't be as long as you would have. And even if you quit, they never stop messing with you.
peace-out.
June 20, 2008
a face
They have celebrity faces that get attention. And because they get attention, they get money. And because they get money, they attract talented young researchers who dedicate their lives beating the disease or figuring out the organ. And because they get talent, more people survive, get well, watch their kids grow up, are free from pain.
Pancreatic cancer is a disease without a face. That's because, as Randy Pausch says, no one lives long enough to become the face of that disease.
Randy was diagnosed with pancreatic cancer almost 2 years ago. It is a rare for anyone with pancreatic cancer to live as long as Randy has. Most -- like my father -- die within six months. The five year survival rate is around 3 or 4 percent. Even 40 years after my father's death, the prognosis is the same. No other cancer has been as elusive or remained as aggressive over the decades.
I found Randy's story because reading Doc Searl's posts about his pancreatitis battle, and Suzi's blog about hers, reminded me of the pancreas' tricky stubborn ways. Doc and Suzi don't have pancreatic cancer, but they do have bum pancreases. As I read of their latest challenges, I searched around to see how things were progressing with that odd organ and came across Randy's blog, his Carnegie Mellon "last lecture," which has become a book, and his recent testimony before the Health and Human Services Subcommittee:
Please watch it, and give what you can to PANCAN or the Lustgarten Foundation.
June 16, 2008
You had to be there...
Meanwhile, I'd offer to take some of doc's extra morphine, but last time i had that shit in the hospital they had to stop me from itching my back raw with my dinner fork.
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June 10, 2008
June 09, 2008
June 07, 2008
The Day of the Numerican
John Lee Harris says of the Numerican Nation:
"In as much as we are not immigrants, in the traditional sense of the word, I prefer to think of us as the Numerican Nation: A spiritual people borne of slavery."And he writes:
I’ve postulated that our family’s identity is inextricably bound-up in the past; therefore, we are Numericans.Numerican is constitutive of two words, Numen and American.
In ancient times the word numen denoted a local divinity, or presiding spirit of a place. The word American simply refers to “the New World”.
Our forefathers lived and died in the Carolinas’; their numen and/or spirit reside there:
Whereas Africans, Eurasians, and Native Americans entered, new Americans emerged, a spiritual people borne of slavery. Their identity forever changed through the passage of time.
Implicit thereto is the fundamental belief that historians simply got it wrong; 250 years of bondage left the Numerican Nation without global roots.
June 04, 2008
May 30, 2008
Powned! Getting Nasty about Nasty Business
I personally paid for that scamified ringtone/download service for TWO YEARS without knowing. What does that say about me? I'm a financial goofball. Still, have you seen where they bury that on your phone bill? We have a bundled ATT bill that's like 26 pages. One little line item slips in and it can take a long time to catch it. I figured the bill went up by $14 because the bill ALWAYS seems to go up. We ended up getting some of the money back, but not all of it.
Considering Intelius the company Mike has investigated is getting ready to go public, I hope the fact that he's got a big mouth comes in right handy and gives the powers that be some pause.
Nassty business.
UPDATE: - Jain's Son has his say on TC.
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May 29, 2008
I like that friendfeed's a backchannel
So leave friendfeed alone.
I say it's not such a big deal if people have to get off their asses and walk over there when twitter is down. Satisfying an addiction can take a little work. If you want to complain about the extra effort, go chop some wood or water the horses or something.
Friendfeed's like a viewing booth at a porn shop, except with comments. Okay, not exactly. But kind of. You have your rooms if you're into that. Otherwise you can watch all the goings on, and if you're moved to respond, well, the platform is all yours.
oh they're gonna love me over there now.
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May 28, 2008
SezWho? My Blog Life in Comments 2001-2008
I'll cop to the fact that It's a pretty dumb idea to have stayed on blogspot so long. Honestly? That's the trap of a closed system. Once you invest enough of your time and energy and passion into it, the barrier to change is about as high as the sky. Maybe higher. The relationship becomes sort of a 'the devil you know" dance, and you're not leading.
THIRD PARTIES? DON'T RSVP.
As I've written before, I like Blogger as blogging software. But I wish I would have left blogspot for my own hosted site long ago. On BlogSisters I solved illusion of hosting with web forwarding. But still, all of that content is on blogspot.
It's not like I haven't taken warnings about the risks of putting my content in the hands of third parties seriously. I have. But it has always been 'not quite seriously enough.' There are other must-dos competing with my time.
As the noise level escalates and Web 2.0 companies come and go, I see more clearly the argument for keeping ownership of my data whenever possible. It's a hot topic for social media and comment users lately.
FOLLOW THE BOUNCING COMMENTS: FROM YACCS TO BLOGGER TO HALSOCAN TO BLOGGER + SEZWHO
Take my comments here on Allied. Some of us were doing comments before most of the blogs on Techmeme tonight were born, and before most Web 2.0 CEO's could drive.
In the early days of blogging, if you wanted comments, you had to stay up until 2 a.m. and sign on to get an account on YACCS within a given 1 hour period. If you weren't lucky enough to get your login during that window, you had to wait until the next day. And after enough users were on the system to create headaches, YACCS said, No More.
YACC's creator, Hossein, was a one or two man shop - Remember, these were the days before flush funding and social media conferences. Having YACCS comments in those days was being a REAL blogger, because commenting tools were hard to come by. It meant you cared enough to stay up late.
After some years, I think about 2004, Blogger got pretty good comments of its own, and I was getting a lot of YACCS comment spam. Hossein decided to stop supporting YACCS and it was time to make a switch, so I turned YACCS off and turned Blogger comments on.
That worked pretty well for a while, but before Google's first big Blogger upgrade, I started getting MORE comment spam, tried moderating comments for a while and hated it (remember - this was before OpenID, before comment registration, and when CAPTCHA didn't even work well) and so I decided to turn Blogger comments off somewhere in 2006 and replace them with Haloscan.
Why Haloscan? Because Shakespierce used Haloscan, and I wanted to be kewl like Tony. No really. I'm serious.
See how adoption works? The Kewl Factor is a powerful thang.
SO Here I am again, and Haloscan is being difficult where Blogger's new templates are concerned (you've been seeing that error message for the last HOW LONG now?), so I'm turning Blogger comments back on.
AUGMENTING, NOT REPLACING
The good news is, I can turn Blogger comments back on and STILL HAVE a custom service that does more than Blogger lets me do with comments. I can get a universal user profile and comment tracking across social media. And instead of giving away the data, it stays where my comments live, with the rest of my content.
That's because I installed SezWho, which is not a comment replacement system, like disqus, but a conversation and reputation-driven universal profile. It is known for working across all kinds of social media -- including wordpress, drupal, and Blogger blogs; phpBB forums; etc. -- and for having a layer of semantic intelligence that tracks reputation over time. With open API's, it can do pretty much whatever the web decides it should do.
By turning comments back on with Blogger and adding SezWho, I don't think I'll be looking back three years from now and seeing the kind of SPAM that's piled up because my commenting service (as YACCS did) had to shutter its doors, but somehow left a window open for spammers to slip through.
Second of all, I'll have access to conversations that no matter what happens to the third party service provider. They'll live with the rest of my blog content, not on some other site somewhere else. I'll be able to keep my blog's conversational legacy, not wish that I kept it.
Third, as menopause progresses and I become even more forgetful than I am this very minute, my SezWho Universal Profile will give me a web-wide view of conversations I've participated in from wherever I am. Now, I wish I had a Universal Profile for my offline life. If only.
Fourth, Trackbacks work with SezWho, and that's a plus because with Blogger I could never seem to get trackbacks to work no matter how many times someone said: "Could you use trackbacks please?"
Well I've already given more reasons than Fred Wilson's Three Reasons in this post, and if he can do a shoutout for a company he's funding, then I can tell you why I decided to try SezWho as a mere flack.
Now back to our regularly scheduled conversation.
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perhaps the best term for stubborn ass I've ever heard
He utters one of the best descriptors for Bush's particular kind of flawed thinking that I've ever heard. He calls the President's particular kind of pig headedness a "detrimental resistance to reflection."
How accurate of a phrase is that, and how many people do I know who have fallen lockstep into a pattern of thinking that denies subtleties?
Never look back, only ahead. Never peel back the layers, go with your gut. This, I think, is the single biggest flaw, and a poison that has now invaded the cultural personality of conservative republicans, and much of America: an unwavering commitment to disallowing what might be gleaned from nuances and the cadence of things.
That is his legacy - It may be the death of us.
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May 27, 2008
i think i predicted twitter in 01
December 20, 2001
Blog Predictions for 2002
Some iteration of instant messaging and chat functions will merge with blogs for folks to talk amongst themselves--taking 'blogback' to the next level.
More idiots will begin blogging, annoying the hell out of blog pioneers and increasing the velocity of insult hurling.
Doc Searls will announce the first blogger wedding mid-year, when friends who met blogging decide to tie the knot. The conception of their first child will be bloggerized. RageBoy will be all over that shit.
More celebrities will jump on the blog bandwagon.
RageBoy and Winer will go at it again, likely using biological and chemical weapons this time. There will be no winner, but lots of memes.
Corporations will get wind that employees are blogging during work hours and issue anti-blogging policies.
Smart companies will get wind that employees are blogging during work hours and imagine the possibilities.
A major motion picture will feature a character who blogs. The character will be a psychopathic alcoholic intellectual head case.
The part will be offered to Jack Nicholson, who will turn it down because bloggers don't get cute chicks.
Some company, somewhere, will take Gonzo Marketing to heart and underwrite some blog, somewhere, somehow. Please.
Community blogs--or "party blogs" like Gonzo Engaged--will grow in residents and in numbers, morphing into their own form of blogging. These forms will separate from one-man blogs, which will lean more toward journal and journalism than community.
David Weinberger will stop blogging again, only to start again in 2004.
muffled LOLing may ensue.
May 24, 2008
punks exposed
Back in 1971, when I was 24, my life was a terrifying blur of goats and window-pane acid. I had just moved to the Catskills to grow organic kohlrabi and rutabagas, and I was just becoming aware of sheetrock. Crazed hippies lived all around me and we had orgies up in the back forty. No electricity. We pumped water from the stream, had propane lights, and cooked on a wood stove. Nobody had the faintest fucking clue what I was thinking and I liked it like that.
Tag Poetry: OR All of the post labels I've used so far.
HEY HIRE ME I'M MENOPAUSAL!
God love the interwebs because what 8 years ago now or 7 anyway I ran into Halley online and years tick by and never mind all the things that have transpired in our lives in the meanwhile, I've lost count, but I was talking to her a few weeks ago and somehow I mentioned that I thought something was amiss with me. Confusion has been the number one symptom of the last month or so, or really having no brain at all; complete and utter confusion with daily tasks; I mean multiple times each day walking into rooms only to feel a jolt of electric in my temples when I try to remember WHY oh why I had left the room I was in before. Telling my daughter and husband the same thing over and over without recall. "YOU JUST SAID THAT MOM!"
Yeah that stuff happens to everyone.
But it doesn't happen to me.
Not six times in one day!!!
Until now.
And so I'm telling Halley maybe I have a brain tumor or need to find a new breed of psychotropic medication or something, and she does that Halley thing with that laugh: "OH DUH HELLO! It's Menopause. Have you NOT READ about it?"
I was like, Menopaaaaa.....?
Like a ton of brick the truth hits you.
And so I read about the forgetfulness and confusion and women showing up at their doctor's offices at my age wondering about dementia and brain tumors.
And I even cried, because I am telling you ladies who are working for a living - working for yourselves for a living using your BRAIN to work for a living -- and you're all 'OOO this conference and that conference and OOOO i think i'll work on my book now.. and Oooo what a great post..." GET THE FUCK READY FOR Menopause - it's gonna bite your ass but good.
Holy disruption to the central mental circuitry.
Now I get why women used to have kids early and not work out of the home -- by the time they'd get to menopause their kids would be out of the house and their husbands half deaf: time for a nap.
SO I've just started reading up on it, and apparently the early menopausal symptoms are the ones that completely mess with your brain and electric circuitry, so I guess that's what I'm in.
It's hard for me to tell because the OBGYN surgeries I've had have taken away any semblence of a cycle. But I'm turning 46, I ache, I have no brain, I sleep weird - like mostly not at night - I have to run after words that used to sit on the tip of my tongue, and I cry when I read books, and yell when I don't read books.
I forgot what I was going to do next, but I'm pretty sure if I go walk into a room something will come to me.
Look forward to more of my menopausal meanderings - oh I'm sure you already are - right here on allied.
Whoever you are.
---
It's getting toward june
i go back to meg's sometimes to leave a comment for her.
she opted out of life two years ago, i like to drop by.
i like to see who else came to copy code and say hello.
i like to see their messages to meg.
i wish if we said the right thing, we could bring her back.
--
May 23, 2008
Perhaps You Should Examine Your Colon!
How many times in the last 7 years have we been through the women-free TOP LISTS OF BLOGGING. Or the penis-only MOST IMPORTANT CONFERENCE IN TECHNOLOGY events?
How many men (and women!) have come before these idiots to say -- "Whoops! Sloppy reporting - I didn't realize I had all men in my aggregator - what boring shmuck I am."
The reason I'm bothering to even point to this article is because it's The Fucking Industry Standard (which I thought died during web 1.0 -- must have been resuscitated into beta form--look mom i died and went to beta) and it's an article SPECIFICALLY dedicated to finding the TOP NON-A-LIST blogs worth reading. 25 of them to be exact.
And not one of them a woman's blog.
I can think of at least 20 instances like this in my short memory. The boys at The Industry STANDARD might have happened upon some of these if they didn't take the lazy way out or decide to stay put in the typical circle jerk of links feeding the echo chamber.
My own unfucking of Stowe Boyd comes to mind. O'Reilly, not a renowned women's advocate in his own right, even published a list of important articles by and about women in tech to help educate the doofus brigade.
There's Shelley on progress - and no woman in blogging has taken more grief for raising this issue than Shelley; and there's her pointer to Karl on speaker diversity and why it matters.
(It's all related @richi, trust me).
And there's always the lazy way to get some legs on your aggregator, boys. Just go look at the hundreds of women-penned tech+ blogs listed on Blogher. Don't like Tech? There are other categories. Whatdoyaknow!
breathe in with me now....
aaaah the fresh scent of stupid.
Somewhere, some time ago, I remember reading a post -- whose was it, I forget? -- where a woman said: It is Not My Job to do your job, you sloppy reporter, and find some diversity that might make your next Top X List or Conference a bit more interesting.
That's how I feel. Just do your job.
But before I go unwrap the duct tape from around my head, let me address a couple of the commenters over at TIS (that's what we called it before it died and went to beta).
Now besides the author @Richi's lame response: "Hey I don't discriminate and I don't Reverse Discriminate either--LOOKIE ME!" (okay I'm summarizing), old JohnMc had a great addition to the conversation:
"jeneane, In a world of opportunity, crank up a blog and give it your best shot. Competition and voices is what keeps the soup hot.".
.
.
REALLY John?
WOW what an IDEA!
Starting my own blog is such a good idea I thought of it back in 2001!
Oh. My. God. The Twitolution will most certainly be televised.
But the thing that really irked me was the comment from the person who was probably trying to be nice--hard to tell. Eric Hill said: "Perhaps one should consider a "Top 25 up-and-coming female bloggers" report. Just a thought."
Actually Eric, no.
No that's not quite it.
NO that's pretty much not quite the point at all.
Nice idea on it's own, but perhaps someone should consider a "Top 25 up-and-coming gardening blogs." That's not what we're talking about here.
WE ARE NOT UP AND COMING
WE ARE HERE
WE WERE HERE BEFORE YOU
WE ARE STILL HERE
Oh lord.
Stop me.
Really, you have to stop me now.
love you all.
well, not exactly "all."
goodnight.
May 20, 2008
CALLING PORTLAND BLOGGERS WHO URINATE!
And yes, as certain as I am that gas will reach $5.00 a gallon by Labor Day, you can rest assured that Flush of the Year will be coming to your town soon.
(Um, btw you don't have to wait for the contest to add your favorite place to piss. You can add a toilet anytime online. And when you're on the go, go to mizpee.com on your cell phone to find the nearest clean restroom OPEN at the time of your query (kuz mizpee does location- and time-based search). Yeah, it's pretty cool.)
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May 18, 2008
May 16, 2008
May 15, 2008
Link Bait or Just Really Stupid - The Industry Standard (BETA) on 25 Must-Read, Non-A-List Blogs...
experts, coders, entrepreneurs, observers, VCs... Ah so many important roles that require heavy lifting.
Niiiicccee.
Tweets for comment went unanswered today. Film at 11. (Or probably not.)
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May 13, 2008
May 12, 2008
One more word on the Open PR Discussion...
Whatever the kingdom; it's time for the surfs (or, surfettes) to take the keys.
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Micro Broadcast is Still Broadcast, and Public Relations Can't Scale Down
[[I'm resisting the urge to go back to the days of Adam and Eve and make everyone now admit that bloggers aren't journalists, don't WANT to BE journalists, but that some journalists do indeed blog. For the sake of time: never mind.]]
Instead, let me meander for a bit instead.
I think using twitter for PR communication and calling that MicroPR is a very Not-Good idea. Twitter is another medium, another format, but summarizing a pitch into 140 characters and 'pitching' it via twitter with a hashmark is still broadcasting. Call it MicroBroadcasting and slap its picture next to oxymoron in the dictionary, or call it MicroPR, but I can't see how that's going to change anything. Something isn't melding when I hear Stowe say on one hand "TwitPitch is the Future," and on the other hand that everything has to change.
The 'everything has to change part' is the right part. As Stowe says:
Personally, I feel that it is the whole system that is wrong, and piecemeal solutions like blacklists and filtering, and one:one agreements about how I, some specific blogger, should be approached by some specific firm won't work in the long run -- these are all stop gaps and band-aids.
The root cause here is the delusion on the part of the clients that this sort of PR carpet bombing works, that mass media messages embedded in a press release or press release-ish email work, and that we, the bloggers, actually react positively to this junk.
Right on. But Twitter won't change it.
The web 2.0 economy, the Techmeme and Techcrunch economy, will not look kindly on real change, because real change would change the power structure. Again, that is fodder for its own post as too few people realize how news is announced and 'made' in the tech sphere these days. Few understand how completely we've replicated the old school with new names. Get Me On Techmeme = Get Me LOTS of Ink; Get Me On TechCrunch = Get Me The New York Times. Old boss, new boss. Mr. Sir. Yessir. Where did we go wrong?
That is not to say PR-as-we-know-it is totally useless.
Old school Public Relations for public companies that must meet strict regulatory requirements still works the way it always has. It's not going away. It doesn't need to. The crisis management specialists, the old school media relations specialists, the IR people--they still have a role to serve in the world of public company PR. Those same people have little use for bloggers unless it is as part of a cute marketing program designed to generate some "buzz." So let's leave that galaxy alone for a while. They'll follow along in time, but only if everything else changes first.
What needs to change FIRST is PR for everyone else.
In relating some of what is changing, Stowe points to an interesting but off-the-mark idea here. although I can see how it could EVOLVE into something useful, right now, this seems to be the kind of carpet bombing approach that Stowe talks about on the other side. The PR Spammers list, started by Gina Trapani, of Lifehacker, based on Matt Haughey's post here, is essentially a wikiblacklist of PR "spammers," and it's growing by leaps and bounds. Throw some logos on there and you've got the next New Media / Social Media conference speakers list ready to go. The thing is, lots of good PR agencies and folks are on that list, including some of those I do and did work with, and that sucks. Not to mention, the list will lose its initial zing when every agency makes sure their competitors show up on that list. It just isn't going to work the way it's intended to.
I'm waiting for the REVERSE of Gina's list -- one that lists BLOGGERS who WANT information and fodder so that they can write posts that people will read and click on their ads and make them money. Because, hey, you're not out there doing altruistic work for the common good here Blogger Folks.
My ReverseGina list would have Gina and Matt list their areas of interest and preferred method of communication specified BY THEM (hint: stowe likes twitter), something that can be dynamically updated, like a wiki version of Profnet and Media Map combined, but populated by the people who will be receiving communications. This kind of tool will match the things I as a blogger am interested in knowing about -- my areas of interest -- with what companies want to talk about, and then match and deliver those wants up in a non-intrusive, timely way. WITHOUT charging $5000 a month for it.
If wishes were horses...
Tools and Twitter Pitches aside, how many times do we have to say what everyone knows: relationships trump tools.
The best thing we as PR people can do is to NOT try to force news, but instead help nurture relationships between clients and customers, to make champions out of users, to encourage our clients to underwrite, support, sponsor, reward, and lift up those who might touch their product or service. TO BE INVISIBLE.
New PR should have very little to do with pitching "news" to bloggers or landing on "techmeme." It should have everything to do making it easier/better/more fun for people to tell each other their stories.
More on these important matters of business later, but right now I have to start the day after Mother's day by being a mom first.
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May 10, 2008
It's a good thing I've been 'out of pocket' the last two days...
And then it blows up.
I've written about that exact thing before here. And probably a dozen times before that. Some thoughts worth repeating:
I've been on both the shit receiving end AND on the shit throwing end of the PR machine myself. That's because I walk that blurry line, being both a "journalist" listed IN media map, and a PR flack USER of media map (and similar tools) where the journos and the PR flacks intersect (wish i could say connect--but that doesn't happen there).But the longer I watch the twitter culture blip blip blip in blog posts and tweets with holier-than-thou 'Oh Someone Bothered Me And Kept Me From My Important Work' emissions, the more I fume. That's why I'm glad there's pro like my colleague Brian who can address this issue both with humility and skill.
Anyone having done any kind of media relations knows the reddening sting of a pissed off reporter saying, "You haven't read me, have you?" or "I already wrote about that," or "You're just blindly pitching." And yes, sometimes they're right. But they also fail to take ANY responsibility for how they end up in the endless loop of breaking-news tag.
They know that media map and other tools give PR people infinite details on their every bowel movement. So, if they prefer to be called, if their publication doesn't REALLY cover what media map says it wants to cover, if their beat is wrong, or if they just plain hate PR people and want them to know, then USE THESE TOOLS TO SAY SO. Don't be lazy on the front end and blame the folks who give you fodder for your stories on the backend.
Just like some BigPR SVPs who think they can pull a strategy out of their back pocket to 'build your brand' without understanding your customers, some journalists pull the "blame it on PR flacks" card because it's fast, easy and acceptable to do so. Rather than spell out (and update frequently) on their sites or blogs or in their publications (or God forbid in the tools they know PR people are stuck using) just how they want to interact with us, it's easier to shoot the proxy-messenger. All because an editor is bugged by some pain in the ass emails (news flash: we all get them), hasn't had a good night's sleep, or just plain needs to get laid.
The whole PR industry being broken is not news.
As Brian so passionately explains, there are several types of emails (used to be faxes, soon will be tweets) PR people send to blogger contacts, from actual spam to some thing we don't know what to call -- Brian thinks maybe Tofu -- where the PR person is contacting someone who is publicly noted as someone with x, y, z parameters (what they write about, where they live, their specified mode of contact--usually listed on their blog), and so: SHOCK - PR people contact them.
Enter the back channel. Those bloggers (as specified above--and I'm on the sending and receiving end as I blog AND work in PR and marketing) who are now getting lots of pitches on everything from the latest thigh reducers to stories they might actually care about.
These bloggers tend to do one of three things with the emails:
1) Ignore or Delete the email.
2) Respond to the email either positively or negatively.
3) Call in the cavalry to gripe about getting the email in a heroic effort to save the blogosphere from more unwanted email and protect their own precious time and overflowing inbox , all while making an example out of the flack.
Read those three general reactions above and you'll see why the PR person rarely 'wins.' And know too, that I have had EACH of those three reactions myself.
I'm not happy with those being the only reactions available. The only REAL solutions as I see are that we PR people:
1) GET OFF OUR ASSES and create the kind of tools I've been talking about for years -- open source opt-in wiki versions of what bacons/media map are to mainstream media. An online exchange, hub, whateveryouwanttocall it - TOFUPEDIA, or MEDIAPEDIA - that lets WE THE RECIPIENTS and WE THE SENDERS of these communications (emails and tweets and whatever comes next) tell each other what we want to know about, what we don't want to know about, and how we want to find out about it. PR 2.0 needs to go OPEN SOURCE. And after that's baked, top it with RSS and call it dinner.
2) STOP PITCHING AND BITCHING altogether and assume a new role - that of matchmaker between client and the customers they serve, where we serve more a hybrid CRM / business development role than a news-making, ink-producing role (although the news-making and ink-producing are byproducts of doing the CRM/BizDev well). We BECOME the matchmakers, one customer at a time, act as catalyst and then get out of the way. We are no longer pitching news, we are forging partnerships.
Stowe thinks Twitter and other micro-streams are the way to change PR. I am not so optimistic. Changing from Fax machines to email didn't change PR. Neither will changing from email to Twitter. What changes PR is that the BUSINESS OF PR has to change - everything from the tools we use to how we are measured and compensated.
Business' expectations of PR has to change too -- especially in Tech and Web 2.0. As long as 'hitting techmeme' is the goal by which success is judged, then baby, we-all-in-deep-doo-doo.
I've been craving the kind of solutions I mention, and I try assume the matchmaking role whenever I can with clients, although I DO MESS UP. And if I can screw up, your next screw up is right around the corner.
Quite honestly, the longer it takes for PR 2.0 tools to replace the top-down Bacons, Media Map, and Vocuses of the world, the more public floggings will take place at the hand of those who are well-meaning, over-spammed, or just plain arrogant.
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Pr pr 20 pr2.0 brian solis public relations media2.0 media 2.0 social media guru expert social media 2.0 conversations conversational blogger blog press relations relationship marketing publicity communications marcom blogger relations sorry bacn tofu spam email, marketing, advertising, PR
May 07, 2008
May 06, 2008
I'll See Your Chickens and Raise You a Great Whore
The NYT reports on Texas preacher Hagee, who would make no friend of the Pope I'll tell you, what with the Pontiff at the head of the Great Whore, which, in Hagee's view, has done little more than spill Jewish blood, from the Crusades to the Holocaust. Tit for Tat I always say.
Mr. Hagee, it’s true, did not blame the American government for concocting AIDS. But he did say that God created Hurricane Katrina to punish New Orleans for its sins, particularly a scheduled 'homosexual parade there on the Monday that Katrina came.'If God's grave wasn't empty, he'd be turning over in it.
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Oh I know, Let's Blame India: Bush Does New Math
“There are 350 million people in India who are classified as middle class. That’s bigger than America. Their middle class is larger than our entire population,” observed Mr Bush. ‘‘And when you start getting wealth, you start demanding better nutrition and better food. And so demand is high, and that causes the price to go up.”
Yes, according to Dingleberry-in-Chief, the fact that a box of Triscuits at Kroger now costs nearly $4.00 has nothing to do with the U.S.'s Trillions of dollars in deficit (courtesy of an unwinable war). Nor is it related to the falling value of the U.S. dollar that will soon be cheaper to use for wiping purposes than the toilet paper it buys.
The problem, as Bush sees it, is that India has a lot of people who aren't poor.
Gone out of his mind? Heh. That Bush. He has all the answers.M.A. Nagvi, the vice president of the largest opposition force, the Bharatiya Janata Party, says President Bush is shifting from his earlier role of global "bomb inspector" to world "bread inspector."
West Bengal Chief Minister Buddhadeb Bhattacharya, a key national Communist leader, says the American president "has gone out of his mind."
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