August 24, 2007


Not a novel idea. But a good one.

"...this whole gamut of conversation, from infinite jest to point-specific expertise: who needs it?

"Companies need it. Without it they can't innovate, build consensus, or go to market. Markets need it. Without it they don't know what works and what doesn't; don't know why they should give a damn. Cultures need it. Without play and knowledge in equal measure, they begin to die. People get gloomy, anxious, and depressed. Eventually, the guns come out."

--christopher locke, cluetrain manifesto

My suggestion: not just a conference ABOUT play, but a conference AT play. Man enough? Woman enough? Let the games begin.


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