Because THIS one is scary. All I can figure is that PR is PRing itself because the whole industry would like to spin this puppy. Why? When what seem like familiar billing practices end up sending other firms' folks to jail, you go: oooo...man.
Another juror cited a series of e-mails among Dowie, Stodder and other Fleishman-Hillard executives in Los Angeles and the firm's headquarters in St. Louis. In them, Dowie asked that the billing be "padded" to help meet monthly revenue projections, and Stodder repeatedly directed his subordinates to bill more time to the city.
good thing most people are smart enough NOT to put those kind of requests in email.
I want one BigPR person to come here and leave a comment, with a hand on the Bible or The Da Vinci Code--your preference--stating that you believe the biggest account in your office has never had extra hours (either value-billed or hours from other clients' projects that went over budget) billed to that mega-budget client. Ever.
Heck, I extend that invitation to BigConsulting in general.
Come on--you stake your reputation on that having never happened.