...that the culture there is so prehistoric that this tradeshow gimmick would seem like a really "hip," "risky-cool," "grassroots," "guerilla" approach to them. For all the wrong reasons. The other thing about Kodak is that it is still so big and clumsy that often the left hand doesn't know when the right foot is stepping in doo doo.
It's nothing new, as shocking as it may seem that such an old, conservative brand decided to go all sexy sexy. Or sexist. Trade shows are ripe with women-on-display, to smile and bend and bring in the booth traffic. That's the name of the game. Kodak's never been an exception there.
Now, ladies, here's a tip for you--assuming they let you keep the underwear: go home and put it on ebay as an advertising collectible. Give me the link and I'll pimp it for you. Consider it extra compensation for those heels they made you wear!