December 20, 2005

The one thing about Kodak is...

...that the culture there is so prehistoric that this tradeshow gimmick would seem like a really "hip," "risky-cool," "grassroots," "guerilla" approach to them. For all the wrong reasons. The other thing about Kodak is that it is still so big and clumsy that often the left hand doesn't know when the right foot is stepping in doo doo.

It's nothing new, as shocking as it may seem that such an old, conservative brand decided to go all sexy sexy. Or sexist. Trade shows are ripe with women-on-display, to smile and bend and bring in the booth traffic. That's the name of the game. Kodak's never been an exception there.

Now, ladies, here's a tip for you--assuming they let you keep the underwear: go home and put it on ebay as an advertising collectible. Give me the link and I'll pimp it for you. Consider it extra compensation for those heels they made you wear!

4 comments:

Jessica said...

......I think I'm speechless.

Sarahlynn said...

I think I must be missing out (cough) with all the science educator type trade shows I attend.

Lovely, Kodak. Lovely.

Jeneane Sessum said...

I'm thinking the only way this makes sense is if it's a competitor trying to make kodak look stupid; but then, if that were the case, I think they'd have chosen uh... less attractive panties?

Anonymous said...

Little wonder that Kodak is going rapidly out of business. They can't manage to get anything right, can they?
Future15