"...Mommybloggers are weaving some of the Web's best stories by and about women -- women who, let's not forget, control 80 percent of household spending. That's right, from the family car to the computer (you geeks, you) to the Legos (sigh) to the Pampers.
"Let's look at another medium as an example: Right now, the top revenue-generating news and entertainment shows on television are by moms for moms. Look at NBC's The Today Show starring Katie Couric: By a mom for moms, and the top-rated morning news show for ten straight years. How about Oprah, a daily conversation by the-mother-of-us-all for moms. There's ABC's The View, which is a coffee klatch of moms, mugs included. Don't forget ABC's Desperate Housewives, the made-up moms (take that any way you like). Hell, ABC's World News Tonight just put an anchormom, Elizabeth Vargas, in Peter Jennings' old chair, for heaven's sake!
"This is great news for mommybloggers because all these famous shows are in a money-making medium (television) where the numbers are dropping. Their problem is that us viewers now use the Internet more than we watch TV or read magazines. Instead of watching other people talk, we're getting our own word out. That used to mean message boards, the best place to hold online conversations. But now that we have our own personal printing presses -- blogs! -- better watch out. And the world is watching. This is why I've often thought that Dooce is more than a brilliant blogger. She's a metaphor for what's happening to the media and the value of what mommybloggers are writing--to advertisers as well as to readers. She's the
Saturday keynote speaker at the SXSW conference. That says a great deal." (Read
the rest of the interview.
Lisa is right about about the growing clout of the mommyblogger brigade. So, if mommybloggers are cool with being called mommybloggers (i would say i am one sometimes, just like I'm a PR blogger sometimes, a tech blogger sometimes, a poetry blogger sometimes, and whatever else you want to call me save late for pizza), why does it piss so many women and men off?
First, the very subject matter of children can ignite a firestorm among the bloggers--the SAHMs vs. the Working Moms vs. the Childless By Choice, vs. the Queen Mother. Everyone gets into the action and I've seen it escalate until someone takes down their blog or makes another kind of dramatic statement that says, you all suck!
That's why blogher is important, and what Lisa's doing is important. It brings these issues into a forum where people get together in the same room(s) and come to know our many dimensions, to know one another as people first with rich life experiences, including motherhood.
In reality, most moms blogging blog about more than being a mom; but their perspective -- where they blog FROM -- is the heart of a mom.
Plus we almost always have extra Kleenex with us, so we're handy to have around.